Pinterest advertising
Pinterest advertising services.
Pinterest advertising isn't for every business, but for the right one, it converts. Pinterest is a discovery platform, not a social network in the traditional sense; searches are almost entirely unbranded, meaning people are genuinely open to finding new products and ideas rather than scrolling past ads aimed at them.
Why use Pinterest Ads?
Pinterest reaches 631 million monthly active users globally, and 340 million of those are specifically reachable through Pinterest Ads. Ad availability has expanded well beyond Pinterest's original core markets as the platform has grown; confirm current eligibility for your specific target market before planning a campaign.
Purchase intent on Pinterest is genuinely high: roughly 85% of weekly Pinners have made a purchase directly through the platform, and Pinterest shoppers tend to spend meaningfully more per visit than users on other social platforms. Ad efficiency backs this up too; Pinterest advertising generates an estimated $4.30 in revenue for every $1 spent.
What makes Pinterest advertising different
| Factor | What It Means For Advertisers |
|---|---|
| Unbranded search | Users are actively looking for ideas and products, not resisting ads |
| High purchase intent | A meaningful share of weekly users buy directly through the platform |
| Early-funnel reach | Pinterest often reaches people before they've decided what to buy |
| Visual discovery | Products and ideas surface through image and video search, not just keywords |
Targeting on Pinterest
Beyond driving brand and product awareness, Pinterest advertising can target niche audiences by interest and keyword, letting a campaign reach people actively searching for something adjacent to what you sell, not just people who already know your brand.
FAQs
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Pinterest operates in over 85 countries, and ad availability has expanded significantly beyond the platform's original launch markets. Get in touch and we'll confirm current eligibility for your specific target market.
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Visually-led brands, home, fashion, beauty, food, and any business selling something people research and plan around before buying. Pinterest's early-funnel, unbranded search behaviour makes it especially strong for reaching people before they've settled on a specific brand.
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Purchase intent tends to run higher on Pinterest than on more purely social platforms, users are there to plan and discover, not just to be entertained. That said, reach is smaller than Facebook or Instagram, so it usually works best as a complement to a broader paid social strategy rather than a sole channel.
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Ad budgets typically start around $1,000 monthly. Our management fee is 20% of ad spend, so cost scales directly with the budget you're actually running, get in touch for a quote scoped to your actual goals.
If you want to reach people while they're still deciding what to buy, get in touch to speak with Lele, our paid social lead.
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