X advertising
X advertising: an affordable way to reach new buyers
Often overlooked next to Facebook and Instagram, X remains one of the most cost-efficient paid social platforms available, with CPCs and CPMs that typically run well below Meta's equivalent rates.
Why X advertising is worth a second look
X's core strength is real-time relevance; the platform is where news breaks and where people go for live commentary and updates, which makes it a genuinely different kind of ad environment than a purely social feed. Ads on X also tend to feel less intrusive than on other platforms, integrated into a feed people already check for real-time information rather than interrupting a purely social scroll.
Cost efficiency is the other real draw. X consistently delivers lower CPMs and CPCs than Meta or LinkedIn for comparable audiences, making it a genuinely accessible platform to test even on a modest budget.
X ad formats
| Format | What It's Built For |
|---|---|
| Promoted Ads | Standard timeline posts shown to a targeted audience |
| Follower Ads | Growing your account's follower base directly |
| X Amplify | Pre-roll video placement alongside premium content |
| Promoted Trends | Premium, high-visibility placement in the trending sidebar, a major-brand tier of spend |
Vertical video has become one of the fastest-growing and highest-performing formats on X, modelled explicitly on the short-form video approach TikTok popularised, worth genuine consideration alongside more traditional promoted posts.
Targeting on X
Like Facebook, X's ad platform lets you choose precisely who you want to reach and how much to spend, reducing wasted budget.
Targeting includes keyword-based options and follower-lookalike audiences, letting a campaign reach people similar to a competitor's existing audience without targeting that audience's followers directly.
FAQs
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Yes, consistently. X typically delivers a lower cost per click and cost per thousand impressions than Meta or LinkedIn for a comparable audience, making it a genuinely accessible platform to test even on a modest budget.
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Real-time relevance. X is where people go for breaking news and live commentary, which suits campaigns built around launches, announcements or timely content differently than a purely social, scroll-based feed.
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Increasingly, yes. Vertical, short-form video has become one of the platform's fastest-growing and best-performing formats, worth building into a campaign alongside standard promoted posts.
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Ad budgets typically start around $1,000 monthly. Our management fee is 20% of ad spend, so cost scales directly with the budget you're actually running, get in touch for a quote scoped to your actual goals.
If you want a cost-efficient paid social channel built around real-time relevance, get in touch to speak with Lele, our paid social lead.
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