Today's modern sport companies need more than just top sports content writing.
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Sports content writing is a robust inbound marketing solution. When you're creating sports content, you’re providing free and beneficial information to your fans, enticing newer visitors to your website, and retaining existing ones through excellent engagement.
You’re also producing some substantial ROI for your business, as these content writing stats demonstrate:
- Content writing generates 3 times more leads as traditional marketing and costs 62% less.
- 61% of online purchases are directly related to a customer reading a blog.
- Sports-related businesses that publish more than 16 blog posts a month get 3.5 times more traffic than those that create less than four posts per month.
Content equals business growth.
So, let’s get started with your sports content strategy.
Creating a sports content plan
Content exists everywhere; some would say it's too much. And yet it is still the primary means to communicate with potential customers, either through writing or more visual media. What is apparent, is that one size does not fit all when posting content on different platforms.
Social media content differs from blog content that itself is not like website content. So, you need to know how to craft your sports content to reach your audience where they are.
Social Media sports content
Plus, should someone follow you on social media it could be considered a fan — they have already registered that they are interested in what you have to say. So, your fans are waiting to engage with your next content.
Website sports content
Website content should prioritise in three areas: your persona or brand, your target keywords, and your offering. Like blog content, the copy on your website needs to guide and inspire visitors to your news or solution cohesively and logically. Think of web content like a navigational map to your service or product.
Act with caution and do not turn visitors away through social media feeds and other distracting elements. Once you have enticed a potential new customer, websites must do all they can to keep them onsite, and that’s the critical function of website content.
Blog sports content
The goal of blog content is to promote your business by attracting newcomers and bringing in qualified warm leads into the sales funnel. Blog content should be a free resource that’s not directly tied to sales, but a well-crafted piece of material to ultimately generate revenue for your sports-related business. As mentioned above, research has demonstrated that companies that blog more get more traffic and more leads than those that don’t.
Analysing your existing content writing
Lastly, and arguably most critical step in tech content writing is examining your existing content. Without data, how do you know what you can improve?
There are several ways you could measure when analysing your content, so use your goals as a guide to set some targets. Whatever you want to accomplish with your sports content will help you determine your metrics.
What you analyse is entirely up to you, but here are some ideas that we suggest for our clients to measure:
- Audience Growth: either new fans or subscribers that are formed from a piece of content.
- Page Views: the number of views that your content page generates.
- Bounce Rate: the percentage of visitors who abandon your site after visiting only one page.
- Organic Traffic: the amount of traffic that arrives from search engines.
- Conversion Rates: the percentage of visitors that engage with a CTA (Call-To-Action).
- Engagement Rates: the number of people who interact with your content through comments, shares and likes.
Get started with newer content writing
Sport content writing is an iterative process that tremendously rewards businesses with increasing their audience.
Once you have the content creation process nailed down, you’ll be able to create sports content that not only dazzles your audience but also skyrockets your business.
Let us write your sports content for you.