Today’s modern influencers need more than just top travel, fashion and lifestyle content writing.
Travel, fashion and lifestyle content writing is but one inbound marketing solution, expressly for influencers who are searching for alternative tactics they can use to complement their reach. When you’re generating content, you’re providing free and engaging information to your audience, enticing newer subscribers to your blog, and making more sales through first engagement.
You’re also producing some notable ROI for your business, as these content writing stats demonstrate:
- Content writing gives 3 times more leads as traditional marketing and costs 62% less.
- 61% of online sales are directly related to a customer reading a blog.
- Travel bloggers that publish more than 16 blog posts a month get x3.5 times more traffic than those that create less than 4 articles per month.
Content equals business growth.
So, let’s get started with your travel or lifestyle content strategy.
Creating travel, lifestyle or fashion blog content plans
Content exists all around us; some would say it’s overfilled. It is still the primary mechanism to interact with potential customers, either through text or more visual media. What is apparent is that one size does not fit all when submitting content on varying platforms.
Social media content differs from web content that itself is not like blog content. So, you must know how to craft your travel or fashion content to reach your audience where they’re more likely to be.
Social Media content
Furthermore, should someone follow you or your fashion business on social media it should be considered a warm lead — they have already registered that they are influenced by what you have to say. So, your audience is contemplating to engage with your online lifestyle content.
Website content should focus on three areas: your target keywords, your persona or brand and your products. Similar to blog content, the text on your site must guide and dazzle visitors to your products cohesively and logically. Consider web content like a navigational map to your product.
Proceed with caution and do not annoy visitors, or they will abandon your website because of irritants like social media feeds and other pop-up components. Once you have lured a potential new subscriber, websites must do all they can to keep visitors onsite, and that’s the critical function of website content.
Blog content aims to improve your website by attracting newcomers and bringing in qualified warm leads into the sales funnel.
Lifestyle and fashion blog content should be an available resource that’s not directly related to sales; however, a well-crafted piece of material to conclusively create revenue for your lifestyle, travel or fashion business. As mentioned above, research has demonstrated that companies that blog more get more traffic and new leads than those that don’t.
Analysing your travel, fashion and lifestyle content writing
Lastly, and arguably, the most vital step in fashion and travel content writing is analysing your existing content. Without data, how do you know what you can improve?
There are many ways you could measure when analysing your lifestyle, fashion and travel content, so use your goals as a guide to establishing some targets. Whatever you want to achieve with your lifestyle content will help you determine your metrics.
What you analyse is entirely up to you; here are some concepts that we propose for our clients to measure:
- Engagement Rates: the number of visitors associating with your content through comments, shares and likes.
- Audience Growth: when new subscribers are generated from a piece of content.
- Page Views: the number of page views that your content page generates.
- Organic Traffic: traffic arriving from search engines.
- Conversion Rates are the % of visitors that engage with a CTA (Call-To-Action).
- Bounce Rate: the % of visitors leaving your blog after visiting only one page.
Getting started with travel, fashion and lifestyle content writing
Travel, fashion and lifestyle content writing is an intensive process that undoubtedly rewards influencers with increasing their audience.
Once you have the content plan nailed down, you’ll be able to create lifestyle content that not only dazzles your audience but also skyrockets your reach.
Let us write your fashion, lifestyle or travel content for you.