Industrial & manufacturing CONTENT WRITING

Industrial & manufacturing content writing breeds transparency

You’re also producing some major ROI for your business, as these content writing stats demonstrate:

• Content writing generates three times more leads than traditional marketing and costs 62% less.

• SMBs that use content writing get 126% more leads than those that do not.

• 61% of online purchases directly relate to a customer reading a blog.

• Industrial & manufacturing companies that publish more than 16 blog posts a month get 3.5 times more traffic than those that create less than four posts per month.

Creating engaging content is crucial for industrial and manufacturing companies to attract and retain customers, ultimately driving business growth.

So, let’s get started with your industrial or manufacturing content strategy.

Understanding the importance of content writing

Content writing is a crucial aspect of digital marketing that plays a vital role in the success of any business, including manufacturing companies. It involves creating high-quality, engaging, and informative content that resonates with the target audience and helps achieve business goals. Effective content writing can increase brand awareness, drive website traffic, generate leads, and ultimately, boost sales. In the manufacturing industry, content writing can help companies establish thought leadership, build trust with customers, and differentiate themselves from competitors.

Creating an industrial or manufacturing content plan

Content exists everywhere, and some would say it’s saturated. Yet it is still the main medium for communicating with potential customers through writing or more visual media. Strong technical knowledge is essential for creating content that effectively engages and informs your audience. What is evident is that one size does not fit all when posting content on different platforms.

Social media content differs from blog content, which is unlike website content. So, you need to know how to craft your content to reach your audience where they are.

Social Media content

There is an art to creating content for social media. It's well worth a company's time since there are 2.6 billion users across many social media platforms worldwide.

Plus, should someone follow you on social media, it could be considered a warm lead — they have already indicated that they are interested in what you have to say. So, your audience is waiting to engage with your net content.

Website content

Website content should be prioritised in three areas: your persona or brand, target keywords, and product or solution. Like blog content, the written content on your website needs to guide and inspire visitors to your product or solution cohesively and logically. Think of web content as a navigational map to your service or product.

Act cautiously and avoid turning visitors away through social media feeds and other distracting elements. Once you have enticed a potential new customer, websites must do all they can to keep them onsite, and that’s the key function of website content.

Blog content

The goal of blog content is to promote your business by attracting newcomers and bringing in qualified warm leads into the sales funnel. A technical writer can play a crucial role in creating blog content by simplifying complex concepts and making them accessible to your target audience. Blog content should be a free resource that’s not directly tied to sales, but a well-crafted piece of content to ultimately generate revenue for your manufacturing business. As mentioned above, research has demonstrated that companies that blog more get more traffic and leads than those that don’t.

The Role of SEO in Content Writing

Search Engine Optimisation (SEO) plays a critical role in content writing, as it helps businesses increase their online visibility and drive organic traffic to their website. By incorporating relevant keywords and meta descriptions and optimizing images, content writers can improve the search engine ranking of their content. This, in turn, can increase the chances of their content being seen by the target audience and drive more traffic to the website. SEO is particularly important in the manufacturing industry, as it can help businesses reach a wider audience and establish themselves as industry leaders.

Analysing your industrial or manufacturing content writing

Lastly, and arguably most critical step in manufacturing content writing, is analysing your existing content. Without data, how do you know what you can improve?

You can measure your content in several ways, so use your goals as a guide to set some targets. Whatever you want to accomplish with your manufacturing content will help you determine your metrics.

What you analyse is completely up to you, but here are some ideas that we suggest for our clients to measure:

• Conversion Rates: the percentage of visitors that engage with a CTA (Call-To-Action).

• Engagement Rates: the number of visitors interacting with your content through comments, shares and likes.

• Audience Growth: when new leads, sales or subscribers are generated from a piece of content.

• Page Views: the number of views that your content page generates.

• Organic Traffic: the traffic that arrives from search engines.

• Bounce Rate: the % of visitors leaving your site after visiting only one page.

Working with professional content writers

Working with professional content writers can benefit manufacturing businesses that want to create high-quality, engaging, and informative content.

Professional content writers have the skills and expertise to create content that resonates with the target audience and drives results. They can help manufacturing businesses establish thought leadership, build customer trust, and differentiate themselves from competitors.

Additionally, professional content writers can help manufacturing businesses overcome common challenges, such as explaining complex concepts simply and concisely. By partnering with professional content writers, manufacturing businesses can create content that drives real results and helps them achieve their business goals.