SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
SEO for enterprise, the strategies that work for large companies
SEO for enterprise explained. How large US companies handle technical SEO at scale, AI search citations, content, links and C-suite reporting.
Does using social media boost SEO?
Google says social signals don't affect rankings. So why do social media and SEO work so well together? Six ways, from backlinks to AI search.
How to write SEO articles with AI that rank
I published an article written entirely by AI. It ranked, then sank. Here’s how we write SEO articles with AI now, step by step, and what Google says.
How to increase page speed on image-heavy websites
How to make image-heavy websites load faster and pass Google's Core Web Vitals, from formats and compression to fixes for WordPress, Squarespace, Shopify and enterprise sites.
Top-needed SEO optimisation company services
What an SEO company actually does, from on-page, off-page and technical SEO to AI search. Plus how a Blu Mint engagement works, typical pricing and the warning signs of a risky provider.
Digital marketing in the Nordics: How to win buyers in Scandinavia and Finland
How to market to buyers in Sweden, Norway, Denmark and Finland, from language and trust to SEO, LinkedIn and AI search, by a Tallinn-based agency serving the Nordics.
Anatomy of a webpage, 12 elements for SEO, AI search and conversion
SEO is about ranking the content of your pages, yet conversion depends on humans being convinced by it. Your webpage anatomy is critical to boosting both.
Poisoned SERPs, why your rank tracker shows drops that never happened
Google is serving rank trackers fake results pages. Here is how to spot a poisoned SERP, why it is happening and what to check before you panic about a ranking drop.
SEO expert – 8 big reasons why you need a good one
Your website looks awesome, you've nailed the premium content. But still you're not getting enough organic traffic. Enter the SEO expert.
Crafting a strong SEO strategy to dominate rankings
An SEO strategy is a roadmap for Search Engine Optimisation activities with definitive steps to dominate rankings from your competitors. But how is it done?
Vienna's family offices, foundations and private banking, marketing in a discretion-first market
What actually earns trust marketing to Vienna's family offices, foundations and private banks, and why loud advertising works against you here.
ChatGPT built its own search index: why Bing visibility isn't a ChatGPT strategy anymore
New research shows ChatGPT runs its own layered search index alongside Google and Bing. Here's what that actually changes for AI search visibility.
German healthtech marketing; content built for a regulatory landscape that's moving right now
Germany pioneered digital health reimbursement, and its rules just changed again in January 2026. Here's what genuine German healthtech marketing actually needs to reflect.
Why Israeli tech companies need marketing partners who already understand the sector
Why Israeli tech and defencetech companies scaling into the US, EU and Gulf need a marketing partner who already understands the sector, from Blu Mint.
Gulf enterprise marketing, why Arabic-language content is the real differentiator
A recent consulting engagement found no Gulf enterprise providers that combine regional presence with native Arabic capability. Here's what that gap actually means for marketing.
Website migration SEO risk; what actually happens when it goes wrong
A forgotten noindex tag can wipe out organic traffic almost entirely and take over a year to recover. Here's what website migration actually risks and how to protect against it.
International SEO for DACH, when Germany, Austria and Switzerland actually need separate treatment
Same language, three different countries. Here's when Germany, Austria and Switzerland genuinely need separate SEO treatment, and when they don't.
Swiss fintech and banking marketing: what actually works
Switzerland's BNPL market is growing over 20% a year and consolidating fast. Here's what that means for how fintech content actually needs to work.
AI citation tracking, why visibility and traffic aren't the same metric anymore
AI Overviews cut position-one click-through by 34.5%, and Google won't tell you which keywords trigger them. Here's what AI citation tracking actually involves.
Enterprise SEO ROI: the numbers your C-suite actually wants to see
A simple enterprise SEO ROI percentage doesn't land with a US enterprise board. Here's the LTV: CAC framework that does, with real benchmarks and a worked example.