online business blog
Advice and inspiration
Need advice about entrepreneurship? Which tools to use for online business management? What to know more about digital marketing? The Blu Mint blog provides inspiration and solutions to get your business running online.
Why combining SEO & UX is a winning formula for website performance
SEO and UX have a lot in common. They serve the same goal: To optimise the experience for search engines and your users. Read how!
From boring to brilliant: your guide to writing long-form & helpful content for SEO
Long-form and helpful SEO content educates and informs a target audience is a great way for brands to distinguish themselves from the competition whilst boosting SEO rankings.
Are you unlocking new SEO opportunities for your business?
Featured snippets, E-E-A-T, and People Also Ask (PAA) are a few SEO opportunities businesses can take to rank better online. Read how.
Google takes video SEO seriously, and so should you
Video SEO optimises web traffic for your video content on search engines like Google, Bing, and Yandex. How to rank with video SEO?
How to do small business SEO on a budget
Small business SEO is about finding targeted gaps in the competition’s SEO strategy, even when on a limited budget. Read our guide to show how.
The science of writing: Flesch reading ease scores
What is the flesch reading ease score? And why does this matter for writing online content? Learn about how it can improve your writing.
Web copy and web content – what's the difference?
If you run an online business, no doubt you've heard about 'web copy' and 'web content'. But what are the differences? And how do you use them?
Rise of the full-stack digital writer. What does this mean for writing?
Digital content has changed the way writers write. Several writing disciplines are now merged together, creating the full-stack digital writer. But why?
Why SEO copywriting is critical for your online business
SEO copywriting is a critical part of a strong SEO strategy and can be a bulletproof tactic that can make your website rank higher in search engines.
What is sales copy and conversion copywriting?
Sales copy and conversion copy. Both highly used terms and are part of a copywriters arsenal. But what are they? And is there even a difference?
SEO content writing vs copywriting: Are they different?
The term "SEO content writing" is perhaps a bit of a misnomer. Isn't it just copywriting with keywords added? If there is a difference, does it even matter?
Tools for creating the best converting landing pages
Converting landing pages are a vital cog of every online business. You cannot pump out a blog post each week hoping that this will capture new business.
Top 5 factors you need to create a killer content strategy
A killer content strategy is one of the best strategies online businesses can create. But how do you create a content roadmap to make yours awesome?
How to create great content without any experience
Content marketing is a method to build your brand's identity in a way that's personable and attractive to a potentially large audience of internet users
Complete guide to successful landing page
Complete guide to successful landing page will help to generate new leads and target suitable audiences. Positive ROI (Return On Investment).