SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
Website tips for entrepreneurs, 5 things to get right before you launch
What founders need to get right before launching a business website, from positioning and budget to platform choice, the pages that matter and tracking.
How to avoid meetings about meetings
Meetings eat the time you need for real work. Nine ways to cut pointless meetings, what to replace them with, and what research says about meeting-free days.
Management vs leadership – understanding the differences
Is a good manager naturally a good leader? What are the differences of management vs leadership? Do you need to be both to be successful?
The kind of company we work best with
Not every client is the right fit. Here's who we work best with, what real marketing budgets actually look like, and why quick-hack advice rarely works.
How I got into Web3, or did Web3 get into me?
As part of our entrepreneurship section, we spoke to Keirin Rebane of WOF Labs on her experiences getting into a relatively unknown space – Web3. Here is her story so far…
Why building relationships is important in the Digital Age
In the past, business was done face to face. Nowadays, you don't necessary meet your clients. How do you keep your clients satisfied in the Digital Age?
7 awesome emails that will immediately attract more clients
How do you attract more clients to your business? A simple tactic is utilising the power of email marketing. Here are 7 killer emails to do it right.
How product images increase sales conversions
All online businesses need to increase sales conversions, yet very few realise the importance that products images play in aiding a higher conversion rate.
Native English speakers – are they the ideal English teachers?
Are native English speakers the best English teachers? Many believe so. However, excluding non-native speakers as teachers comes with its risks.
How to create an Instagram strategy for your business
Want to get into Instagram and utilise it for your business but don't know how? Read this comprehensive guide to crafting an Instagram Strategy to better build your brand and increase your online sales.
Confessions of an entrepreneur-marketer-father
I quit my job a year ago to start my business – here's what I wish someone had told me at the beginning because I wasn't ready for all the plot twists.
Building a startup team – 8 lessons to learn
Building a startup team is no easy feat, David Bailey spoke to Oliver Ahlberg from Skeleton Technologies on how they built their stellar team.