SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
Google Analytics 4 for beginners, how to set it up and what to track
How to set up Google Analytics 4 properly, track enquiries as key events, clean out spam, see traffic from ChatGPT and handle consent in Europe.
Website tips for entrepreneurs, 5 things to get right before you launch
What founders need to get right before launching a business website, from positioning and budget to platform choice, the pages that matter and tracking.
Digital marketing in the Nordics: How to win buyers in Scandinavia and Finland
How to market to buyers in Sweden, Norway, Denmark and Finland, from language and trust to SEO, LinkedIn and AI search, by a Tallinn-based agency serving the Nordics.
7 online marketing strategy channels to skyrocket your brand awareness
Which marketing channels build brand awareness now? SEO and AI search, content, paid ads, video, email and digital PR, and how to choose the right mix.
The kind of company we work best with
Not every client is the right fit. Here's who we work best with, what real marketing budgets actually look like, and why quick-hack advice rarely works.
12 marketing strategy hacks to get your business noticed
Getting your marketing right can help your business get noticed and stand out from the rest, read our 12 marketing hacks and watch your business grow...
Top banner design tips for captivating visuals
A search engine optimisation company services will improve your website’s search engine rankings. Partnering with experts can increase traffic, enhance visibility, and boost conversions. This article outlines the benefits of hiring an SEO company and the essential services they provide.
The ultimate guide to Digital Media Buying: how to make every dollar count
Digital media buying is the process of planning, negotiating, and purchasing advertising space on digital channels to promote a product, service, or brand.
What is sales copy and conversion copywriting?
Sales copy and conversion copy. Both highly used terms and are part of a copywriters arsenal. But what are they? And is there even a difference?
How product images increase sales conversions
All online businesses need to increase sales conversions, yet very few realise the importance that products images play in aiding a higher conversion rate.
Colour psychology & colour meanings: how they impact your brand
Using colour psychology and their right colour meanings play a pivotal role in how your brand connects and attracts the ideal customers.
How do you get your Instagram colour palette spot on?
People are more attracted to brands if their social media accounts look outstanding and professional. But how do you get your Instagram colour palette spot on?
A quick guide to optimising images for SaaS products
Optimising your photos can give your website the strategic that advantage many SaaS businesses need to crush their competitors.
How to increase page speed on image-heavy websites
How do websites display stellar quality images while reducing their sizes and still not suffer a loss in quality? Below are actionable steps that website owners, SEO experts, bloggers, and online eCommerce shops can utilize to increase page speed.
What digital marketing skills do today’s digital marketers need?
Is there truly a full-stack digital marketer anymore? If there is what digital marketing skills should they have, or should they specialise in one skill?
Digital marketing strategy – 9 reasons why you need one
A digital marketing strategy is imperative for any business that is selling online. Haven't got one yet? Here's 9 reasons why you need one.
UI and UX design – are they so different?
Know the differences between UI and UX design? If you have an online business then these two components are vital to your product or websites success.
7 reasons startups fail at digital marketing and how to avoid them
Sometimes startups fail at digital marketing and prevent themselves from growing successfully. Here are 7 of the most common mistakes to avoid.