SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
What ChatGPT Ads means for B2B marketers, and why it doesn't reach them yet
ChatGPT now handles 900 million weekly users, but one agency's own test campaign could barely spend $35 in 10 days. Here's what B2B marketers actually need to know.
Why we don't sell conversion rate optimisation as a standalone service
The average website converts at 2.35%, top performers hit over 11%. Here's why that gap is a design problem, not a bolt-on service you buy separately.
E-commerce PPC, why Google and social ads need to work together
E-commerce PPC isn't one channel. Here's how Google Shopping, Performance Max and social advertising actually work together, for B2C and B2B stores alike.
How an ecommerce marketing agency can catapult your ecommerce website growth
How to supercharge your eCommerce website with our eCommerce marketing agency. Read our 20 eCommerce marketing tactics now!
The ultimate guide to Digital Media Buying: how to make every dollar count
Digital media buying is the process of planning, negotiating, and purchasing advertising space on digital channels to promote a product, service, or brand.
What is recommerce, and why should it matter?
Recommerce is no longer a trend but a highly profitable business model. But what is recommerce, and why should it matter?