SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
Google Analytics 4 for beginners, how to set it up and what to track
How to set up Google Analytics 4 properly, track enquiries as key events, clean out spam, see traffic from ChatGPT and handle consent in Europe.
Google display ads, a beginner’s guide and the move to Demand Gen
How Google display advertising works now, from Demand Gen and responsive ads to targeting, remarketing, budgets and the placements that waste your money.
SEO content writing vs copywriting: Are they different?
The term "SEO content writing" is perhaps a bit of a misnomer. Isn't it just copywriting with keywords added? If there is a difference, does it even matter?
Why the Google local SEO 3 pack matters to your local business
Google still shows just three businesses on its map results, and 45% of US consumers now ask AI tools for local recommendations too. Here’s how to get into the 3-pack and make sure AI search recommends you.
Anatomy of a webpage, 12 elements for SEO, AI search and conversion
SEO is about ranking the content of your pages, yet conversion depends on humans being convinced by it. Your webpage anatomy is critical to boosting both.
7 ways to avoid a Google penalty
Receiving a Google penalty can have a devastating impact to your business or website. Kathryn Marr explains 7 ways to avoid falling foul of Google.
Poisoned SERPs, why your rank tracker shows drops that never happened
Google is serving rank trackers fake results pages. Here is how to spot a poisoned SERP, why it is happening and what to check before you panic about a ranking drop.
What is Google's E-E-A-T and why it matters
Google always prefers websites that emphasise quality content and have a strong E-E-A-T strategy. But what is E-E-A-T and why does it matter?
SEO expert – 8 big reasons why you need a good one
Your website looks awesome, you've nailed the premium content. But still you're not getting enough organic traffic. Enter the SEO expert.
Crafting a strong SEO strategy to dominate rankings
An SEO strategy is a roadmap for Search Engine Optimisation activities with definitive steps to dominate rankings from your competitors. But how is it done?
ChatGPT built its own search index: why Bing visibility isn't a ChatGPT strategy anymore
New research shows ChatGPT runs its own layered search index alongside Google and Bing. Here's what that actually changes for AI search visibility.
Enterprise SEO ROI: the numbers your C-suite actually wants to see
A simple enterprise SEO ROI percentage doesn't land with a US enterprise board. Here's the LTV: CAC framework that does, with real benchmarks and a worked example.
Why a US SaaS company expanding into Europe needs more than a translated website
A translated website isn't enough. Here is what US SaaS companies actually need for multilingual SEO and AI search success in Europe.
Why is nobody in defence tech ready for AI search or SEO?
Defence tech funding hit $14.6bn in 2026, but almost no agency serving it is ready for SEO or AI search. Here's the real gap, and what closes it.
Getting cited by AI Overviews: AEO for content teams
Getting cited in AI Overviews isn't the same game as ranking. Here's what AEO research actually says about first paragraphs, YouTube, and AI-written content.
Search marketing experts for brands
Looking for search marketing experts? Learn how SEO, PPC and SEM strategies drive growth for brands and deliver measurable results.
Using a content distribution strategy to increase online engagement
Content distribution success lies in achieving the right mix of channels as part of a wider content distribution strategy. Read our guide.
Multilingual SEO: How to build, structure & scale global websites
Build and scale multilingual SEO websites correctly. Learn URL structures, hreflang, localisation strategy and how to rank across 40+ languages.
The AI search playbook: lessons from BrightonSEO San Diego
With 58% of searches ending without a click and AI traffic converting at 8.7%, the search landscape has shifted. Discover what BrightonSEO San Diego revealed about succeeding in AI search.
How Generative Engine Optimisation (GEO) is rewriting SEO tactics
Traditional SEO was built on links; GEO is built on language. A new paradigm is emerging, one driven not by page rank, but by AI models.