Growth, SEO, AI and content marketing for retail and e-commerce companies

Shoppers now research in AI tools, compare on their phones and buy wherever it's easiest, so the brands that win are found everywhere and convert on the first visit

So much more than just another e-commerce marketing agency

 
 

Ecommerce keeps taking a bigger share of retail.

US online sales reached $340.2 billion in the second quarter of 2026, 17.1% of all retail sales, according to the US Census Bureau. The way people find products has changed just as fast. Shoppers now ask ChatGPT and Google's AI Mode what to buy, and Adobe found that AI referrals to US retail sites converted 31% better than other traffic over the 2025 holiday season.

We work with brands that have outgrown a basic template.

Established DTC brands, omnichannel retailers and scale-ups with a real budget, selling in the USA and Europe, who need a store that converts and marketing that brings the right people to it.

Business type What shoppers respond to Primary Blu Mint service
DTC brandsA brand story they believe and product pages that answer every questionShopify development and content
Omnichannel retailersThe same products, prices and stock wherever they shopEcommerce SEO and web design
High-growth scale-upsFast, reliable buying on any deviceEcommerce SEO and PPC
International sellersA store that feels local in their language and currencyShopify development and multilingual SEO

 

DTC brands

A direct-to-consumer brand lives or dies on its own website. There's no retailer to lean on, so the store has to build trust, explain the product and close the sale on its own, often on a phone.

For a DTC brand, that typically means

  • A Shopify store built around the brand, not a default theme, with fast mobile pages and a checkout that doesn't lose people at the last step

  • Product pages written by people who understand the product, answering sizing, materials, care and delivery before a shopper has to ask, with strong product images alongside

  • Content that captures shoppers researching a problem and leads them to the collection that solves it

  • Social media and paid social that put the brand in front of new audiences, with organic posts showing which ideas deserve ad budget

We're currently working with a Scandinavian design furniture maker that sells to the USA, Europe and Japan. Kairi, who leads our Shopify development, is working on their store, while our writers rebuild their blog around real expertise, with a named founder behind every article.

 

 
 

Omnichannel retailers

A retailer with physical stores, a website and often marketplaces has a harder job. Shoppers move between them and expect the same products, prices and stock information wherever they look. When the channels disagree, trust goes with them.

For an omnichannel retailer, that typically means

  • Ecommerce SEO built on clean collection pages, structured product data and schema, so search engines and AI shopping assistants understand the full range

  • Product data kept consistent across the website, Google Merchant Center and marketplaces, since shoppers and AI tools notice when they disagree

  • Local visibility for physical stores, with local SEO that sends nearby shoppers to the right location

  • Web design that connects online and in-store, from stock checks to click and collect

 

High-growth scale-ups

A fast-growing brand usually hits the limits of its first store and its first marketing plan at the same time. The site slows down under too many apps, paid ads get more expensive and organic search hasn't caught up.

For a scale-up, that typically means

  • A store rebuild or migration planned so rankings and revenue survive the move

  • PPC across Google Shopping, search and social, run together because ecommerce PPC works best when channels share what they learn

  • SEO that builds the organic traffic that makes growth affordable, so every sale doesn't depend on paid ads

  • Conversion rate optimisation that turns more of the traffic you already pay for into orders

 

 
 

International sellers

Selling into new countries takes more than adding a currency switcher. Shoppers trust stores that speak their language, show local prices and delivery times and use the payment methods they know.

For an international seller, that typically means

  • Shopify stores set up for several markets, with local languages, currencies and pricing managed properly

  • Multilingual SEO built in from launch, so each market ranks on its own terms and doesn't compete with the others

  • Product content adapted for each market, not just translated, written in native-level English for the USA and UK

  • Product data structured for AI shopping in every market, as agentic commerce and tools like ChatGPT start to recommend and sell products directly

FAQs

  • Shopify is our main platform, and we're a Shopify Partner. It suits most product businesses that want to grow without managing servers, security or updates. We also advise on SEO, content and PPC for stores on other platforms, and we can plan a migration to Shopify when a brand outgrows its current setup.

  • Shoppers increasingly ask AI tools what to buy, and those tools work from structured product data, reviews and what people say about a brand across the web. Complete product information, schema, merchant feeds and genuine reviews now matter as much as traditional rankings. Shopify also shares products with ChatGPT and other AI tools directly, so clean product data pays off twice.

  • We work with established brands and scale-ups with a dedicated budget, not dropshippers or brand-new stores still testing products. If your products sell and you're ready to grow, we can help with the store, the traffic or both.

  • Yes. We work with brands selling across the USA and Europe, setting up stores, content and SEO for each market. That includes native-level American or British English, local pricing and currencies and multilingual versions where a market needs them.

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