Social Media Marketing
Build a social media strategy that actually fits your business
Social media marketing moves fast, and with five or six platforms genuinely worth considering, the real challenge for most businesses isn't posting more; it's knowing where to focus.
Dillon and Lele lead social media strategy at Blu Mint, helping you decide which platforms deserve real investment and building strategies for both organic presence and paid campaigns.
Social media marketing in its variety
Social media marketing moves fast, and with five or six platforms genuinely worth considering, the real challenge for most businesses isn't posting more; it's knowing where to focus.
Dillon and Lele lead social media strategy at Blu Mint, helping you decide which platforms deserve real investment and building the strategy behind both organic presence and paid campaigns.
Where should you actually be
A dentist's strategy likely centres on Facebook and Instagram. A hiring firm's likely centres on LinkedIn and X. A Web3 or gaming brand likely needs Discord in the mix entirely.
We research your industry, audience and goals before recommending where to actually spend effort, rather than defaulting to every platform at once.
For the practical specifics, image sizes and the best posting times across each platform, Lele's guide covers it in detail.
| Platform | Best Suited For |
|---|---|
| Broad reach, trust-building, driving traffic to your site | |
| Visual brands, B2C audiences, influencer-adjacent reach | |
| B2B audiences, thought leadership, professional trust | |
| X (Twitter) | Real-time engagement, brand visibility, public conversation |
| Visually-led products and services, search-driven discovery | |
| TikTok | Trend-driven organic reach, younger audiences |
| Threads | Text-first, community-style engagement alongside Instagram |
| Bluesky | Early-adopter, tech-literate audiences on a decentralised platform |
| Snapchat | Younger, mobile-first audiences, ephemeral content |
| Twitch | Live, community-driven engagement, gaming and creator audiences |
| Discord | Community-building, especially for gaming and Web3 audiences |
Organic social media
Building a genuine organic presence- original posts, community management, video content- is where a lot of the real, ongoing work happens, and it's genuinely labour-intensive to do well. For most businesses, that's best built in-house, with the right strategy behind it.
Read our tips on SOCIAL MEDIA MANAGEMENT →
Paid social media advertising
Paid social is where we run things end-to-end: campaign setup, audience targeting, and ongoing optimisation as creative fatigue sets in. This is a genuinely different kind of work, and we deliver it end to end.
Read how WE create a PAID SOCIAL ADS strategy →
FAQs
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Social media is a core channel for reaching and engaging your target audience directly, which builds the trust that leads to conversions later. The businesses that do it well treat it as a genuine strategy, not just a box to tick.
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We lead strategy, platform selection, and campaign direction, and we support content where it makes sense. Full daily execution, posting, image creation, scheduling, community management, is labour-intensive, and for most businesses, building that in-house with our strategic direction behind it gets better long-term results than fully outsourcing it. Social media management covers what we can realistically support here in more depth.
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Social media marketing is the overall strategy, organic and paid together. Paid social advertising is the specific, fully delivered service where we run campaign setup, targeting and ongoing optimisation for you.
If you want a social strategy built around where your audience actually is, get in touch to speak with Dillon and Lele, our social media leads.
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We’ve collated all the social media image sizes and social media posting times into one handy guide you should bookmark.
Request a free quote online, and our social media strategists, Dillon or Lele, will get back to you.
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