SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
Digital marketing strategy – 9 reasons why you need one
9 reasons every business needs a digital marketing strategy, how AI search changes the plan and six steps to build your own.
Google Analytics 4 for beginners, how to set it up and what to track
How to set up Google Analytics 4 properly, track enquiries as key events, clean out spam, see traffic from ChatGPT and handle consent in Europe.
7 ways to avoid a Google penalty
Receiving a Google penalty can have a devastating impact to your business or website. Kathryn Marr explains 7 ways to avoid falling foul of Google.
The kind of company we work best with
Not every client is the right fit. Here's who we work best with, what real marketing budgets actually look like, and why quick-hack advice rarely works.
7 reasons startups fail at digital marketing and how to avoid them
The 7 digital marketing mistakes startups make most often, from unclear messaging to too many channels, and how to avoid each one.
What digital marketing skills do today’s digital marketers need?
Is there truly a full-stack digital marketer anymore? If there is what digital marketing skills should they have, or should they specialise in one skill?