SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
7 online marketing strategy channels to skyrocket your brand awareness
Which marketing channels build brand awareness now? SEO and AI search, content, paid ads, video, email and digital PR, and how to choose the right mix.
What Estonian defence tech companies get right and wrong about defence communications
Real Estonian defence tech companies are already proving that PR-first communications work. Here's what's missing and why discretion isn't optional in this sector.
Why defence tech marketing is really a PR problem first
Most defence tech companies do not have a marketing function. They have a Frankenstein's monster of sales, comms and PR. Here is what that actually changes.