SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
How to create an Instagram strategy for your business
Build an Instagram strategy in six steps, with reach data for Europe, which formats to use, the new hashtag rules and how to measure results.
Why the Google local SEO 3 pack matters to your local business
Google still shows just three businesses on its map results, and 45% of US consumers now ask AI tools for local recommendations too. Here’s how to get into the 3-pack and make sure AI search recommends you.
Management vs leadership – understanding the differences
Is a good manager naturally a good leader? What are the differences of management vs leadership? Do you need to be both to be successful?
What is a toxic personality and how to identify them?
What if a colleague develops a toxic personality that damages your business? How do you identify toxic personalities and ultimately manage them?
Why building relationships is important in the Digital Age
In the past, business was done face to face. Nowadays, you don't necessary meet your clients. How do you keep your clients satisfied in the Digital Age?
How to successfully forge remote team communication
Lately, you've noticed that everyone is being told to work from home. How do you forge successful remote team communication to keep your organisation going?
Scheduling tools that will kill off email. Surely not?
Every day multiple tools automate work to accomplish our tasks quicker. Email is an unproductive tool, which is why scheduling tools should be used, right?
The manifesto of a happy organisation
Happiness, that elusive feeling we all talk about and work towards on a daily basis. But what merits a happy organisation? Well, the Happy Manifesto.
Digital marketing strategy – 9 reasons why you need one
A digital marketing strategy is imperative for any business that is selling online. Haven't got one yet? Here's 9 reasons why you need one.
Confessions of an entrepreneur-marketer-father
I quit my job a year ago to start my business – here's what I wish someone had told me at the beginning because I wasn't ready for all the plot twists.