SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
Why we don't sell conversion rate optimisation as a standalone service
The average website converts at 2.35%, top performers hit over 11%. Here's why that gap is a design problem, not a bolt-on service you buy separately.
E-commerce PPC, why Google and social ads need to work together
E-commerce PPC isn't one channel. Here's how Google Shopping, Performance Max and social advertising actually work together, for B2C and B2B stores alike.