SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
When a client says 'get us B2B clients fast', here's what we do
The instinct under pressure is to go broad and blast thousands of contacts. The evidence says the opposite works better. Here's what gets B2B clients fast.
Agentic commerce: what it means, and what to do about it now
Agentic AI is already buying products on shoppers' behalf. Here's what agentic commerce actually is, the protocols behind it, and how e-commerce brands prepare.
What ChatGPT Ads means for B2B marketers, and why it doesn't reach them yet
ChatGPT now handles 900 million weekly users, but one agency's own test campaign could barely spend $35 in 10 days. Here's what B2B marketers actually need to know.
Why we don't sell conversion rate optimisation as a standalone service
The average website converts at 2.35%, top performers hit over 11%. Here's why that gap is a design problem, not a bolt-on service you buy separately.
E-commerce PPC, why Google and social ads need to work together
E-commerce PPC isn't one channel. Here's how Google Shopping, Performance Max and social advertising actually work together, for B2C and B2B stores alike.