Sales copy and conversion copy. Both highly used terms and are part of a copywriters arsenal. But what are they? And is there even a difference?

Receiving a Google penalty can have a devastating impact to your business or website. Kathryn Marr explains 7 ways to avoid falling foul of Google.

All online businesses need to increase sales conversions, yet very few realise the importance that products images play in aiding a higher conversion rate.

Using colour psychology and their right colour meanings play a pivotal role in how your brand connects and attracts the ideal customers.

How do you skyrocket a brand's awareness? First, you'll need to decide which online marketing strategy channels to use. Here are 7 to consider.

Your website looks awesome, you've nailed the premium content. But still you're not getting enough organic traffic. Enter the SEO expert.

The term "SEO content writing" is perhaps a bit of a misnomer. Isn't it just copywriting with keywords added? If there is a difference, does it even matter?

Does social media boost SEO? Social media marketing should be one of the most trusted allies of SEO. Why then, is there so much disagreement?

E-commerce sales are increasing year on year. There is no better time to start an online store and create an e-commerce website.

Avoiding your devices becoming hacked requires the use of long, strong and secure passwords. If devices are compromised, hackers cause untold misery.

Lately, you've noticed that everyone is being told to work from home. How do you forge successful remote team communication to keep your organisation going?

With the 2021 upon us, which tools are going to scale your business? Here is a list of the 30 online small business tools to use in 2021 that Blu Mint love.

For many, using LinkedIn for business can be confusing. Yet 93% of marketers rate it as the top social media lead source. Here's 6 ways to do it right.

Google always prefers websites that place a strong emphasis on quality content and have a good E-A-T strategy. But what is E-A-T and why does it matter?

People are more attracted to brands if their social media accounts look outstanding and professional. But how do you get your Instagram colour palette spot on?

We’re also thrilled to announce that Clutch just recognised us as a top B2B provider in Estonia!

Instagram is the number one image-based social media platform in the world. Your Instagram marketing campaign there has the opportunity of adding much extra value to your brand.

Psychology of colours. The use of colour in marketing, decoration, communication and symbolism is an integral part of human culture.

Converting landing pages are a vital cog of every online business. You cannot pump out a blog post each week hoping that this will capture new business.

Optimising your photos can give your website the strategic that advantage many SaaS businesses need to crush their competitors.