SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
How to create an Instagram strategy for your business
Build an Instagram strategy in six steps, with reach data for Europe, which formats to use, the new hashtag rules and how to measure results.
Colour psychology & colour meanings: how they impact your brand
Using colour psychology and their right colour meanings play a pivotal role in how your brand connects and attracts the ideal customers.
Why the Google local SEO 3 pack matters to your local business
Google still shows just three businesses on its map results, and 45% of US consumers now ask AI tools for local recommendations too. Here’s how to get into the 3-pack and make sure AI search recommends you.
Facebook organic reach – how you can improve it without ads
Why is Facebook organic reach so low? What does the two-link limit mean for Pages, and what are nine ways to get more people to see your posts without paying?
7 online marketing strategy channels to skyrocket your brand awareness
Which marketing channels build brand awareness now? SEO and AI search, content, paid ads, video, email and digital PR, and how to choose the right mix.
Crafting a strong SEO strategy to dominate rankings
An SEO strategy is a roadmap for Search Engine Optimisation activities with definitive steps to dominate rankings from your competitors. But how is it done?
How do you get your Instagram colour palette spot on?
People are more attracted to brands if their social media accounts look outstanding and professional. But how do you get your Instagram colour palette spot on?
A quick guide to optimising images for SaaS products
Optimising your photos can give your website the strategic that advantage many SaaS businesses need to crush their competitors.
What digital marketing skills do today’s digital marketers need?
Is there truly a full-stack digital marketer anymore? If there is what digital marketing skills should they have, or should they specialise in one skill?
Why you should stop thinking Google+ is dead
Once lauded as the social network to watch, Google+ has fallen behind whilst other platforms have dominated. But don't dismiss Google Plus just yet.
Digital marketing strategy – 9 reasons why you need one
A digital marketing strategy is imperative for any business that is selling online. Haven't got one yet? Here's 9 reasons why you need one.
Pinterest marketing strategy – how to get started
Does your business have a Pinterest marketing strategy? If not then you can get started and open up a more opportunities with this fast growing platform.
7 reasons startups fail at digital marketing and how to avoid them
Sometimes startups fail at digital marketing and prevent themselves from growing successfully. Here are 7 of the most common mistakes to avoid.