SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
What ChatGPT Ads means for B2B marketers, and why it doesn't reach them yet
ChatGPT now handles 900 million weekly users, but one agency's own test campaign could barely spend $35 in 10 days. Here's what B2B marketers actually need to know.
Why a US SaaS company expanding into Europe needs more than a translated website
A translated website isn't enough. Here is what US SaaS companies actually need for multilingual SEO and AI search success in Europe.
How we actually use AI in content production (and where it stops)
A study of 220+ sites shows that AI content at scale backfires. Here is the actual human-AI workflow we use instead, with a live example.
Why is nobody in defence tech ready for AI search or SEO?
Defence tech funding hit $14.6bn in 2026, but almost no agency serving it is ready for SEO or AI search. Here's the real gap, and what closes it.