SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
Digital marketing strategy – 9 reasons why you need one
9 reasons every business needs a digital marketing strategy, how AI search changes the plan and six steps to build your own.
How product images increase sales conversions
All online businesses need to increase sales conversions, yet very few realise the importance that products images play in aiding a higher conversion rate.
How to create an Instagram strategy for your business
Build an Instagram strategy in six steps, with reach data for Europe, which formats to use, the new hashtag rules and how to measure results.
Colour psychology & colour meanings: how they impact your brand
Using colour psychology and their right colour meanings play a pivotal role in how your brand connects and attracts the ideal customers.
How do you get your Instagram colour palette spot on?
People are more attracted to brands if their social media accounts look outstanding and professional. But how do you get your Instagram colour palette spot on?
How to increase page speed on image-heavy websites
How to make image-heavy websites load faster and pass Google's Core Web Vitals, from formats and compression to fixes for WordPress, Squarespace, Shopify and enterprise sites.
What is sales copy and conversion copywriting?
Sales copy and conversion copy. Both highly used terms and are part of a copywriters arsenal. But what are they? And is there even a difference?
Google Analytics 4 for beginners, how to set it up and what to track
How to set up Google Analytics 4 properly, track enquiries as key events, clean out spam, see traffic from ChatGPT and handle consent in Europe.
A quick guide to optimising images for SaaS products
The image types every SaaS website needs, the best format for each and five ways to optimise them for faster pages and better rankings.
Website tips for entrepreneurs, 5 things to get right before you launch
What founders need to get right before launching a business website, from positioning and budget to platform choice, the pages that matter and tracking.
Digital marketing in the Nordics: How to win buyers in Scandinavia and Finland
How to market to buyers in Sweden, Norway, Denmark and Finland, from language and trust to SEO, LinkedIn and AI search, by a Tallinn-based agency serving the Nordics.
7 online marketing strategy channels to skyrocket your brand awareness
Which marketing channels build brand awareness now? SEO and AI search, content, paid ads, video, email and digital PR, and how to choose the right mix.
The kind of company we work best with
Not every client is the right fit. Here's who we work best with, what real marketing budgets actually look like, and why quick-hack advice rarely works.
UI and UX design – are they so different?
UX is how a product works, UI is how it looks. Here's how they differ, how they work together and why bad design costs brands customers.
Building a startup team and culture that scales
What we learnt growing Blu Mint from a startup into a boutique agency, from who to hire to building a culture that keeps good people.
7 reasons startups fail at digital marketing and how to avoid them
The 7 digital marketing mistakes startups make most often, from unclear messaging to too many channels, and how to avoid each one.
12 marketing strategy hacks to get your business noticed
Getting your marketing right can help your business get noticed and stand out from the rest, read our 12 marketing hacks and watch your business grow...
The ultimate guide to Digital Media Buying: how to make every dollar count
Digital media buying is the process of planning, negotiating, and purchasing advertising space on digital channels to promote a product, service, or brand.
What digital marketing skills do today’s digital marketers need?
Is there truly a full-stack digital marketer anymore? If there is what digital marketing skills should they have, or should they specialise in one skill?