SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
What ChatGPT Ads means for B2B marketers, and why it doesn't reach them yet
ChatGPT now handles 900 million weekly users, but one agency's own test campaign could barely spend $35 in 10 days. Here's what B2B marketers actually need to know.
How we actually use AI in content production (and where it stops)
A study of 220+ sites shows that AI content at scale backfires. Here is the actual human-AI workflow we use instead, with a live example.
SEO brand visibility in LLMs
Discover how to enhance your brand's visibility in LLMs like ChatGPT, Perplexity, Claude, Copilot, and Gemini by understanding the types of LLMs, their answer generation methods, and how to get mentioned.
How to write SEO articles that rank: A Q&A Guide (+ SEO AI)
Writing SEO articles that rank highly in search engines is both an art and a science. It requires a blend of strategic keyword research, a deep understanding of search intent, and the ability to craft engaging informative content.