SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
Facebook organic reach – how you can improve it without ads
Why is Facebook organic reach so low? What does the two-link limit mean for Pages, and what are nine ways to get more people to see your posts without paying?
7 online marketing strategy channels to skyrocket your brand awareness
Which marketing channels build brand awareness now? SEO and AI search, content, paid ads, video, email and digital PR, and how to choose the right mix.
Why Israeli tech companies need marketing partners who already understand the sector
Why Israeli tech and defencetech companies scaling into the US, EU and Gulf need a marketing partner who already understands the sector, from Blu Mint.
Gulf enterprise marketing, why Arabic-language content is the real differentiator
A recent consulting engagement found no Gulf enterprise providers that combine regional presence with native Arabic capability. Here's what that gap actually means for marketing.
How to get Bluesky followers: 11 tips for follower growth
How to get Bluesky followers: 11 tips for follower growth that your brand can use to engage with its customers.
12 marketing strategy hacks to get your business noticed
Getting your marketing right can help your business get noticed and stand out from the rest, read our 12 marketing hacks and watch your business grow...
Boost your business’s online presence with these social media business tips
Discover how our social media business tips can improve your online presence for your business.
What is 'dark social' media marketing?
Find out where, why, and how to reach new audiences with dark social media marketing.
Maximising your reach: the insiders guide to social media image sizes and posting times
We’ve collated all the social media image sizes and social media posting times into one handy guide you should bookmark.
How does Facebook Advertising work?
Want to use Facebook Advertising yet don't know how? Want to get to grips with how your ads are delivered? Then read this guide to how Facebook Ads work.
Colour psychology & colour meanings: how they impact your brand
Using colour psychology and their right colour meanings play a pivotal role in how your brand connects and attracts the ideal customers.
Does using social media boost SEO?
Does social media boost SEO? Social media marketing should be one of the most trusted allies of SEO. Why then, is there so much disagreement?
How do you get your Instagram colour palette spot on?
People are more attracted to brands if their social media accounts look outstanding and professional. But how do you get your Instagram colour palette spot on?
Instagram marketing tips you can't ignore
Instagram is the number one image-based social media platform in the world. Your Instagram marketing campaign there has the opportunity of adding much extra value to your brand.
Why you should stop thinking Google+ is dead
Once lauded as the social network to watch, Google+ has fallen behind whilst other platforms have dominated. But don't dismiss Google Plus just yet.
How to create an Instagram strategy for your business
Want to get into Instagram and utilise it for your business but don't know how? Read this comprehensive guide to crafting an Instagram Strategy to better build your brand and increase your online sales.
Pinterest marketing strategy – how to get started
Does your business have a Pinterest marketing strategy? If not then you can get started and open up a more opportunities with this fast growing platform.