SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
How to start an online store and create an e-commerce website
How to start an online store and build an e-commerce website that sells, from choosing Shopify and setting up checkout to e-commerce SEO, with real costs in USD.
Website tips for entrepreneurs, 5 things to get right before you launch
What founders need to get right before launching a business website, from positioning and budget to platform choice, the pages that matter and tracking.
Anatomy of a webpage, 12 elements for SEO, AI search and conversion
SEO is about ranking the content of your pages, yet conversion depends on humans being convinced by it. Your webpage anatomy is critical to boosting both.
7 ways to avoid a Google penalty
Receiving a Google penalty can have a devastating impact to your business or website. Kathryn Marr explains 7 ways to avoid falling foul of Google.
Vienna's family offices, foundations and private banking, marketing in a discretion-first market
What actually earns trust marketing to Vienna's family offices, foundations and private banks, and why loud advertising works against you here.
Website migration SEO risk; what actually happens when it goes wrong
A forgotten noindex tag can wipe out organic traffic almost entirely and take over a year to recover. Here's what website migration actually risks and how to protect against it.
Why we don't sell conversion rate optimisation as a standalone service
The average website converts at 2.35%, top performers hit over 11%. Here's why that gap is a design problem, not a bolt-on service you buy separately.
10 Best Squarespace SEO Experts to Hire [Updated for 2026]
Discover the top Squarespace SEO experts for 2025. Learn how to get a website that boosts visibility and drives traffic, and choose the best SEO services for your business growth.
Top banner design tips for captivating visuals
A search engine optimisation company services will improve your website’s search engine rankings. Partnering with experts can increase traffic, enhance visibility, and boost conversions. This article outlines the benefits of hiring an SEO company and the essential services they provide.
Web copy and web content – what's the difference?
If you run an online business, no doubt you've heard about 'web copy' and 'web content'. But what are the differences? And how do you use them?
How product images increase sales conversions
All online businesses need to increase sales conversions, yet very few realise the importance that products images play in aiding a higher conversion rate.
Colour psychology & colour meanings: how they impact your brand
Using colour psychology and their right colour meanings play a pivotal role in how your brand connects and attracts the ideal customers.
A quick guide to optimising images for SaaS products
Optimising your photos can give your website the strategic that advantage many SaaS businesses need to crush their competitors.
UI and UX design – are they so different?
Know the differences between UI and UX design? If you have an online business then these two components are vital to your product or websites success.