SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
Management vs leadership – understanding the differences
Is a good manager naturally a good leader? What are the differences of management vs leadership? Do you need to be both to be successful?
When a client says 'get us B2B clients fast', here's what we do
The instinct under pressure is to go broad and blast thousands of contacts. The evidence says the opposite works better. Here's what gets B2B clients fast.
What Estonian defence tech companies get right and wrong about defence communications
Real Estonian defence tech companies are already proving that PR-first communications work. Here's what's missing and why discretion isn't optional in this sector.
Why defence tech marketing is really a PR problem first
Most defence tech companies do not have a marketing function. They have a Frankenstein's monster of sales, comms and PR. Here is what that actually changes.
Why Israeli tech companies need marketing partners who already understand the sector
Why Israeli tech and defencetech companies scaling into the US, EU and Gulf need a marketing partner who already understands the sector, from Blu Mint.
Enterprise SEO ROI: the numbers your C-suite actually wants to see
A simple enterprise SEO ROI percentage doesn't land with a US enterprise board. Here's the LTV: CAC framework that does, with real benchmarks and a worked example.
The kind of company we work best with
Not every client is the right fit. Here's who we work best with, what real marketing budgets actually look like, and why quick-hack advice rarely works.
How to forge successful and secure remote team communication
How we build rapport, routines and trust in a remote team, the tools we use and why privacy and security shape every choice.
Building a startup team and culture that scales
What we learnt growing Blu Mint from a startup into a boutique agency, from who to hire to building a culture that keeps good people.
The importance of long, strong and secure passwords
Why long and unique passwords still matter, what's changed in the advice and how password managers, two-step verification and passkeys protect you.
The AI search playbook: lessons from BrightonSEO San Diego
With 58% of searches ending without a click and AI traffic converting at 8.7%, the search landscape has shifted. Discover what BrightonSEO San Diego revealed about succeeding in AI search.
What is a toxic personality and how to identify them?
What if a colleague develops a toxic personality that damages your business? How do you identify toxic personalities and ultimately manage them?
How I got into Web3, or did Web3 get into me?
As part of our entrepreneurship section, we spoke to Keirin Rebane of WOF Labs on her experiences getting into a relatively unknown space – Web3. Here is her story so far…
Why building relationships is important in the Digital Age
In the past, business was done face to face. Nowadays, you don't necessary meet your clients. How do you keep your clients satisfied in the Digital Age?
4 ways blockchain technology empowers and transforms women worldwide
You've heard of Bitcoin, but did you know blockchain technology and digital cryptocurrencies are helping women in developing countries transform their lives?
The manifesto of a happy organisation
Happiness, that elusive feeling we all talk about and work towards on a daily basis. But what merits a happy organisation? Well, the Happy Manifesto.
Confessions of an entrepreneur-marketer-father
I quit my job a year ago to start my business – here's what I wish someone had told me at the beginning because I wasn't ready for all the plot twists.
Women in business: Anna-Greta Tsahkna
Interview with Anna-Greta Tsahkna, Co-Founder & CCO of Timbeter. David Bailey caught up with a woman looking to revolutionise the timber industry.