SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
Google Analytics 4 for beginners, how to set it up and what to track
How to set up Google Analytics 4 properly, track enquiries as key events, clean out spam, see traffic from ChatGPT and handle consent in Europe.
A quick guide to optimising images for SaaS products
The image types every SaaS website needs, the best format for each and five ways to optimise them for faster pages and better rankings.
Google display ads, a beginner’s guide and the move to Demand Gen
How Google display advertising works now, from Demand Gen and responsive ads to targeting, remarketing, budgets and the placements that waste your money.
SEO content writing vs copywriting: Are they different?
The term "SEO content writing" is perhaps a bit of a misnomer. Isn't it just copywriting with keywords added? If there is a difference, does it even matter?
Why the Google local SEO 3 pack matters to your local business
Google still shows just three businesses on its map results, and 45% of US consumers now ask AI tools for local recommendations too. Here’s how to get into the 3-pack and make sure AI search recommends you.
Facebook organic reach – how you can improve it without ads
Why is Facebook organic reach so low? What does the two-link limit mean for Pages, and what are nine ways to get more people to see your posts without paying?
Website tips for entrepreneurs, 5 things to get right before you launch
What founders need to get right before launching a business website, from positioning and budget to platform choice, the pages that matter and tracking.
How to avoid meetings about meetings
Meetings eat the time you need for real work. Nine ways to cut pointless meetings, what to replace them with, and what research says about meeting-free days.
Digital marketing in the Nordics: How to win buyers in Scandinavia and Finland
How to market to buyers in Sweden, Norway, Denmark and Finland, from language and trust to SEO, LinkedIn and AI search, by a Tallinn-based agency serving the Nordics.
7 online marketing strategy channels to skyrocket your brand awareness
Which marketing channels build brand awareness now? SEO and AI search, content, paid ads, video, email and digital PR, and how to choose the right mix.
Anatomy of a webpage, 12 elements for SEO, AI search and conversion
SEO is about ranking the content of your pages, yet conversion depends on humans being convinced by it. Your webpage anatomy is critical to boosting both.
7 ways to avoid a Google penalty
Receiving a Google penalty can have a devastating impact to your business or website. Kathryn Marr explains 7 ways to avoid falling foul of Google.
Poisoned SERPs, why your rank tracker shows drops that never happened
Google is serving rank trackers fake results pages. Here is how to spot a poisoned SERP, why it is happening and what to check before you panic about a ranking drop.
What is Google's E-E-A-T and why it matters
Google always prefers websites that emphasise quality content and have a strong E-E-A-T strategy. But what is E-E-A-T and why does it matter?
SEO expert – 8 big reasons why you need a good one
Your website looks awesome, you've nailed the premium content. But still you're not getting enough organic traffic. Enter the SEO expert.
Management vs leadership – understanding the differences
Is a good manager naturally a good leader? What are the differences of management vs leadership? Do you need to be both to be successful?
Crafting a strong SEO strategy to dominate rankings
An SEO strategy is a roadmap for Search Engine Optimisation activities with definitive steps to dominate rankings from your competitors. But how is it done?
When a client says 'get us B2B clients fast', here's what we do
The instinct under pressure is to go broad and blast thousands of contacts. The evidence says the opposite works better. Here's what gets B2B clients fast.
Agentic commerce: what it means, and what to do about it now
Agentic AI is already buying products on shoppers' behalf. Here's what agentic commerce actually is, the protocols behind it, and how e-commerce brands prepare.
Vienna's family offices, foundations and private banking, marketing in a discretion-first market
What actually earns trust marketing to Vienna's family offices, foundations and private banks, and why loud advertising works against you here.