SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
In-house vs agency, what actually determines the right call for US marketing teams
The real cost and timeline differences between in-house marketing and hiring an agency, with data to help you decide.
GDPR-first content marketing, writing for European B2B audiences without triggering compliance
Most content marketing playbooks assume aggressive tracking and gated forms. Here's why that approach fails DACH and Nordic audiences, and what to do instead.
SEO & SEM marketing – what’s the difference?
SEO-SEM marketing. Is there even a difference between the two? Although used together there are several differences you need to be aware of.
Why a US SaaS company expanding into Europe needs more than a translated website
A translated website isn't enough. Here is what US SaaS companies actually need for multilingual SEO and AI search success in Europe.
How we actually use AI in content production (and where it stops)
A study of 220+ sites shows that AI content at scale backfires. Here is the actual human-AI workflow we use instead, with a live example.
Why is nobody in defence tech ready for AI search or SEO?
Defence tech funding hit $14.6bn in 2026, but almost no agency serving it is ready for SEO or AI search. Here's the real gap, and what closes it.
Getting cited by AI Overviews: AEO for content teams
Getting cited in AI Overviews isn't the same game as ranking. Here's what AEO research actually says about first paragraphs, YouTube, and AI-written content.
Content marketing for field service & home services SaaS
Field service SaaS is booming, but most of its content still reads like generic B2B copy. Here's what a genuine content programme in this space needs.
Search marketing experts for brands
Looking for search marketing experts? Learn how SEO, PPC and SEM strategies drive growth for brands and deliver measurable results.
Using a content distribution strategy to increase online engagement
Content distribution success lies in achieving the right mix of channels as part of a wider content distribution strategy. Read our guide.
Multilingual SEO: How to build, structure & scale global websites
Build and scale multilingual SEO websites correctly. Learn URL structures, hreflang, localisation strategy and how to rank across 40+ languages.
10 Best Squarespace SEO Experts to Hire [Updated for 2026]
Discover the top Squarespace SEO experts for 2025. Learn how to get a website that boosts visibility and drives traffic, and choose the best SEO services for your business growth.
The role of SEO content in 2026
Read why SEO content will continue to be of critical importance as we enter 2026 and how you can ensure your writing meets Google’s Helpful Content guidelines.
The AI search playbook: lessons from BrightonSEO San Diego
With 58% of searches ending without a click and AI traffic converting at 8.7%, the search landscape has shifted. Discover what BrightonSEO San Diego revealed about succeeding in AI search.
From boring to brilliant: your guide to writing long-form & helpful content for SEO
Long-form and helpful SEO content educates and informs a target audience is a great way for brands to distinguish themselves from the competition whilst boosting SEO rankings.
Why combining SEO & UX is a winning formula for website performance
SEO and UX have a lot in common. They serve the same goal: To optimise the experience for search engines and your users. Read how!
Are you unlocking new SEO opportunities for your business?
Featured snippets, E-E-A-T, and People Also Ask (PAA) are a few SEO opportunities businesses can take to rank better online. Read how.
Google takes video SEO seriously, and so should you
Video SEO optimises web traffic for your video content on search engines like Google, Bing, and Yandex. How to rank with video SEO?
How to do small business SEO on a budget
Small business SEO is about finding targeted gaps in the competition’s SEO strategy, even when on a limited budget. Read our guide to show how.