SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
Maximising your reach: the insiders guide to social media image sizes and posting times
We’ve collated all the social media image sizes and social media posting times into one handy guide you should bookmark.
The ultimate guide to Digital Media Buying: how to make every dollar count
Digital media buying is the process of planning, negotiating, and purchasing advertising space on digital channels to promote a product, service, or brand.
Google Analytics 4 vs Universal Analytics – are you prepared for the change?
Google is switching from Universal Analytics to Google Analytics 4. Learn what you need to know about the new default website monitoring tool here and what happens if you don’t change over.
Are you unlocking new SEO opportunities for your business?
Featured snippets, E-E-A-T, and People Also Ask (PAA) are a few SEO opportunities businesses can take to rank better online. Read how.
Google takes video SEO seriously, and so should you
Video SEO optimises web traffic for your video content on search engines like Google, Bing, and Yandex. How to rank with video SEO?
How to do small business SEO on a budget
Small business SEO is about finding targeted gaps in the competition’s SEO strategy, even when on a limited budget. Read our guide to show how.
What is recommerce, and why should it matter?
Recommerce is no longer a trend but a highly profitable business model. But what is recommerce, and why should it matter?
6 Sharepoint alternatives for enterprise companies
Sharepoint is a great platform for managing digital assets. But for enterprises, there are better options. In this article, we share 6 Sharepoint alternatives.
Are tech startup accelerator programmes relevant?
What is a startup accelerator programme? How to select the right accelerator for your startup? Tips for selecting accelerators who can remove your roadblocks.
The science of writing: Flesch reading ease scores
What is the flesch reading ease score? And why does this matter for writing online content? Learn about how it can improve your writing.
How I got into Web3, or did Web3 get into me?
As part of our entrepreneurship section, we spoke to Keirin Rebane of WOF Labs on her experiences getting into a relatively unknown space – Web3. Here is her story so far…
Why building relationships is important in the Digital Age
In the past, business was done face to face. Nowadays, you don't necessary meet your clients. How do you keep your clients satisfied in the Digital Age?
A beginner's guide to Google Ads Display Advertising
Google AdWords Display Advertising accounts for 20% of all AdWords traffic, and reaches 92% of all Internet users in the US. Are you using it correctly?
Management vs leadership – understanding the differences
Is a good manager naturally a good leader? What are the differences of management vs leadership? Do you need to be both to be successful?
How does Facebook Advertising work?
Want to use Facebook Advertising yet don't know how? Want to get to grips with how your ads are delivered? Then read this guide to how Facebook Ads work.
Web copy and web content – what's the difference?
If you run an online business, no doubt you've heard about 'web copy' and 'web content'. But what are the differences? And how do you use them?
Rise of the full-stack digital writer. What does this mean for writing?
Digital content has changed the way writers write. Several writing disciplines are now merged together, creating the full-stack digital writer. But why?
7 awesome emails that will immediately attract more clients
How do you attract more clients to your business? A simple tactic is utilising the power of email marketing. Here are 7 killer emails to do it right.
Why SEO copywriting is critical for your online business
SEO copywriting is a critical part of a strong SEO strategy and can be a bulletproof tactic that can make your website rank higher in search engines.
SEO & SEM marketing – what’s the difference?
SEO-SEM marketing. Is there even a difference between the two? Although used together there are several differences you need to be aware of.