SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
SEO for enterprise, the strategies that work for large companies
SEO for enterprise explained. How large US companies handle technical SEO at scale, AI search citations, content, links and C-suite reporting.
Rise of the full-stack digital writer. What does this mean for writing?
SEO, sales, CRO, content marketing, copywriting and now AI search. Why the best writers consider them all, and how AI has changed the job.
Web copy and web content – what's the difference?
If you run an online business, no doubt you've heard about 'web copy' and 'web content'. But what are the differences? And how do you use them?
Losing traffic to AI search? Don’t panic
AI answers are taking clicks from websites, yet the traffic you lose is often the least valuable. Here's why not to panic, and what SaaS and ecommerce teams should track instead.
Why SEO copywriting is critical for your online business
The top result wins most of the clicks, buyers decide before they call and AI tools quote the clearest content. Why SEO copywriting matters more than ever.
The science of writing: Flesch reading ease scores
What is the Flesch reading ease score? Why does this matter for online content? Learn about which tools I use to check readability on client work.
How to write SEO articles with AI that rank
I published an article written entirely by AI. It ranked, then sank. Here’s how we write SEO articles with AI now, step by step, and what Google says.
What is sales copy and conversion copywriting?
Sales copy and conversion copy. Both highly used terms and are part of a copywriters arsenal. But what are they? And is there even a difference?
Top-needed SEO optimisation company services
What an SEO company actually does, from on-page, off-page and technical SEO to AI search. Plus how a Blu Mint engagement works, typical pricing and the warning signs of a risky provider.
SEO content writing vs copywriting: Are they different?
The term "SEO content writing" is perhaps a bit of a misnomer. Isn't it just copywriting with keywords added? If there is a difference, does it even matter?
Vienna's family offices, foundations and private banking, marketing in a discretion-first market
What actually earns trust marketing to Vienna's family offices, foundations and private banks, and why loud advertising works against you here.
German healthtech marketing; content built for a regulatory landscape that's moving right now
Germany pioneered digital health reimbursement, and its rules just changed again in January 2026. Here's what genuine German healthtech marketing actually needs to reflect.
What Estonian defence tech companies get right and wrong about defence communications
Real Estonian defence tech companies are already proving that PR-first communications work. Here's what's missing and why discretion isn't optional in this sector.
Why defence tech marketing is really a PR problem first
Most defence tech companies do not have a marketing function. They have a Frankenstein's monster of sales, comms and PR. Here is what that actually changes.
Why Israeli tech companies need marketing partners who already understand the sector
Why Israeli tech and defencetech companies scaling into the US, EU and Gulf need a marketing partner who already understands the sector, from Blu Mint.
Gulf enterprise marketing, why Arabic-language content is the real differentiator
A recent consulting engagement found no Gulf enterprise providers that combine regional presence with native Arabic capability. Here's what that gap actually means for marketing.
International SEO for DACH, when Germany, Austria and Switzerland actually need separate treatment
Same language, three different countries. Here's when Germany, Austria and Switzerland genuinely need separate SEO treatment, and when they don't.
Content marketing ROI, why most businesses can't actually prove it
The content marketing ROI formula is simple. Most businesses fail before they even get to use it because their measurement setup can't isolate what content actually did.
Swiss fintech and banking marketing: what actually works
Switzerland's BNPL market is growing over 20% a year and consolidating fast. Here's what that means for how fintech content actually needs to work.
AI citation tracking, why visibility and traffic aren't the same metric anymore
AI Overviews cut position-one click-through by 34.5%, and Google won't tell you which keywords trigger them. Here's what AI citation tracking actually involves.