SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
Swiss fintech and banking marketing: what actually works
Switzerland's BNPL market is growing over 20% a year and consolidating fast. Here's what that means for how fintech content actually needs to work.
Why a US SaaS company expanding into Europe needs more than a translated website
A translated website isn't enough. Here is what US SaaS companies actually need for multilingual SEO and AI search success in Europe.
Why is nobody in defence tech ready for AI search or SEO?
Defence tech funding hit $14.6bn in 2026, but almost no agency serving it is ready for SEO or AI search. Here's the real gap, and what closes it.