SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
In-house vs agency, what actually determines the right call for US marketing teams
The real cost and timeline differences between in-house marketing and hiring an agency, with data to help you decide.
GDPR-first content marketing, writing for European B2B audiences without triggering compliance
Most content marketing playbooks assume aggressive tracking and gated forms. Here's why that approach fails DACH and Nordic audiences, and what to do instead.
What ChatGPT Ads means for B2B marketers, and why it doesn't reach them yet
ChatGPT now handles 900 million weekly users, but one agency's own test campaign could barely spend $35 in 10 days. Here's what B2B marketers actually need to know.
Why a US SaaS company expanding into Europe needs more than a translated website
A translated website isn't enough. Here is what US SaaS companies actually need for multilingual SEO and AI search success in Europe.
Why is nobody in defence tech ready for AI search or SEO?
Defence tech funding hit $14.6bn in 2026, but almost no agency serving it is ready for SEO or AI search. Here's the real gap, and what closes it.