SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
Losing traffic to AI search? Don’t panic
AI answers are taking clicks from websites, yet the traffic you lose is often the least valuable. Here's why not to panic, and what SaaS and ecommerce teams should track instead.
The science of writing: Flesch reading ease scores
What is the Flesch reading ease score? Why does this matter for online content? Learn about which tools I use to check readability on client work.
SEO content writing vs copywriting: Are they different?
The term "SEO content writing" is perhaps a bit of a misnomer. Isn't it just copywriting with keywords added? If there is a difference, does it even matter?
7 online marketing strategy channels to skyrocket your brand awareness
Which marketing channels build brand awareness now? SEO and AI search, content, paid ads, video, email and digital PR, and how to choose the right mix.
What Estonian defence tech companies get right and wrong about defence communications
Real Estonian defence tech companies are already proving that PR-first communications work. Here's what's missing and why discretion isn't optional in this sector.
Why Israeli tech companies need marketing partners who already understand the sector
Why Israeli tech and defencetech companies scaling into the US, EU and Gulf need a marketing partner who already understands the sector, from Blu Mint.
Gulf enterprise marketing, why Arabic-language content is the real differentiator
A recent consulting engagement found no Gulf enterprise providers that combine regional presence with native Arabic capability. Here's what that gap actually means for marketing.
Content marketing ROI, why most businesses can't actually prove it
The content marketing ROI formula is simple. Most businesses fail before they even get to use it because their measurement setup can't isolate what content actually did.
AI citation tracking, why visibility and traffic aren't the same metric anymore
AI Overviews cut position-one click-through by 34.5%, and Google won't tell you which keywords trigger them. Here's what AI citation tracking actually involves.
In-house vs agency, what actually determines the right call for US marketing teams
The real cost and timeline differences between in-house marketing and hiring an agency, with data to help you decide.
GDPR-first content marketing, writing for European B2B audiences without triggering compliance
Most content marketing playbooks assume aggressive tracking and gated forms. Here's why that approach fails DACH and Nordic audiences, and what to do instead.
How we actually use AI in content production (and where it stops)
A study of 220+ sites shows that AI content at scale backfires. Here is the actual human-AI workflow we use instead, with a live example.
British English or American English: what should your business actually use?
Should your business write in British or American English? An Estonia-based Brit who writes mostly for US clients breaks down what actually decides it.
Why is nobody in defence tech ready for AI search or SEO?
Defence tech funding hit $14.6bn in 2026, but almost no agency serving it is ready for SEO or AI search. Here's the real gap, and what closes it.
Getting cited by AI Overviews: AEO for content teams
Getting cited in AI Overviews isn't the same game as ranking. Here's what AEO research actually says about first paragraphs, YouTube, and AI-written content.
Content marketing for field service & home services SaaS
Field service SaaS is booming, but most of its content still reads like generic B2B copy. Here's what a genuine content programme in this space needs.
SEO writing services: how companies can scale SERPs
Discover how the best SEO writing services enhance your content marketing strategy. Boost traffic, leads, engagement and sales—read how we do this at Blu Mint.
Rise of the full-stack digital writer. What does this mean for writing?
Digital content has changed the way writers write. Several writing disciplines are now merged together, creating the full-stack digital writer. But why?
Why SEO copywriting is critical for your online business
SEO copywriting is a critical part of a strong SEO strategy and can be a bulletproof tactic that can make your website rank higher in search engines.
What is sales copy and conversion copywriting?
Sales copy and conversion copy. Both highly used terms and are part of a copywriters arsenal. But what are they? And is there even a difference?