SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
Anatomy of a webpage, 12 elements for SEO, AI search and conversion
SEO is about ranking the content of your pages, yet conversion depends on humans being convinced by it. Your webpage anatomy is critical to boosting both.
Poisoned SERPs, why your rank tracker shows drops that never happened
Google is serving rank trackers fake results pages. Here is how to spot a poisoned SERP, why it is happening and what to check before you panic about a ranking drop.
What is Google's E-E-A-T and why it matters
Google always prefers websites that emphasise quality content and have a strong E-E-A-T strategy. But what is E-E-A-T and why does it matter?
Rise of the full-stack digital writer. What does this mean for writing?
Digital content has changed the way writers write. Several writing disciplines are now merged together, creating the full-stack digital writer. But why?
What is sales copy and conversion copywriting?
Sales copy and conversion copy. Both highly used terms and are part of a copywriters arsenal. But what are they? And is there even a difference?
How product images increase sales conversions
All online businesses need to increase sales conversions, yet very few realise the importance that products images play in aiding a higher conversion rate.