SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
How we actually use AI in content production (and where it stops)
A study of 220+ sites shows that AI content at scale backfires. Here is the actual human-AI workflow we use instead, with a live example.
The kind of company we work best with
Not every client is the right fit. Here's who we work best with, what real marketing budgets actually look like, and why quick-hack advice rarely works.
LinkedIn for business: 6 ways to do it right
For many, using LinkedIn for business can be confusing. Yet 93% of marketers rate it as the top social media lead source. Here's 6 ways to do it right.