Landing pages, however, are one of the most reliable options when businesses seek to effectively collect email addresses and leads that are vital for their email marketing strategy.
Not only for emails and lead generation, but landing pages are also used for the majority of sales pages as well – often being a dependable source of sales purchases once visitors are directed there from either email or social media marketing campaigns.
Because these important pages are utilized towards the bottom end of the sales funnel, only a minor change in landing page design can have a considerable impact on the conversion rate and subsequent sales revenue over time.
What should be considered then, is that while landing pages have significantly higher conversion rates than web pages and blog posts – they too must be done correctly so that their conversion rate on a said landing page converts to its optimal potential.
For example, according to Hubspot, a typical landing page converts at roughly 5 to 15%; however, some highly optimized landing pages can convert at 30% or more!
There are three key reasons why marketers and website owners are resistant to utilizing landing pages in appropriate sales situations:
All three of these concerns can be solved with any number of landing page tools such as the tools listed below.
The best landing page tools should get running up and fast, so you can build sounder landing pages quickly, whether they are for professional image editing, page testing, video creation, or design optimization. Several of the best available and affordable landing page tools for small businesses can also create successful marketing, advertising, and sales funnels.
Here are the top landing page tools:
Landing pages are quintessential for all successful online businesses. They are arguably the ultimate way of capturing a lead’s information and advancing them further down a sales funnel.
However, if you are not creating landing pages because you feel it is too time-consuming or challenging, then you are not utilizing the full benefits they offer.
Those companies not creating high converting landing pages are leaving a ton of revenue on the table.
Once you master how to use them effectively, you will be able to generate high converting landing pages fast, leaving you more time to engage in attracting quality traffic to those landing pages per se.