Manufacturing content writing is a healthy inbound marketing solution for industrial businesses to promote their products. When you’re creating manufacturing content, you’re providing free and beneficial information to your customers, enticing newer visitors to your website, and retaining existing ones through customer service engagement.
You’re also delivering some tangible ROI for your business, as these content writing stats demonstrate:
You could say then that writing content equates to business growth.
So, let’s get started with your industrial content strategy.
Content exists everywhere; some would say it’s not needed for manufacturing businesses. Yet if you have an online site, then content is the chief means to communicate with potential customers, either through writing or more visual media. What is obvious, is that one size does not fit all when posting content on different platforms.
Plus, should someone follow you on social media it could be considered a warm lead — they have already registered that they are interested in your products, so now is the time to keep showing them your online products.
Website content should prioritise in three areas: your brand, your target keywords, and your products. Like blog content, the copy on your website needs to guide and inspire visitors to your products easily. Think of web content like a navigational map to your product.
Act with caution and do not turn visitors away through social media feeds and other distracting elements. Once you have enticed a potential new customer, websites must do all they can to keep them onsite, and that’s the critical function of website content.
The goal of blog content is to promote your company by attracting newcomers and bringing in potential customers into the sales funnel. Blog content should be a free resource that’s not directly tied to sales, but a well-crafted piece of material to ultimately generate revenue for your manufacturing business. As mentioned above, research has demonstrated that companies that blog more get more traffic and more leads than those that don’t.
Ultimately, and arguably the most decisive step in industrial content writing is examining your existing content. Without data, how do you know what you can improve?
There are several ways you could measure when analysing your content, so use your goals as a guide to set some targets. Whatever you want to accomplish with your retail content will help you determine your metrics.
What you analyse is entirely up to you, but here are some ideas that we suggest for our clients to measure:
Writing content for manufacturing companies is an iterative process that rewards businesses with increasing their audience.
Once you have the content creation process formalised, you’ll be able to create content that not only impresses your audience but also skyrockets your online business sales.
Let us write your manufacturing content for you.