SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
Why SEO copywriting is critical for your online business
The top result wins most of the clicks, buyers decide before they call and AI tools quote the clearest content. Why SEO copywriting matters more than ever.
What is sales copy and conversion copywriting?
Sales copy and conversion copy. Both highly used terms and are part of a copywriters arsenal. But what are they? And is there even a difference?
Website tips for entrepreneurs, 5 things to get right before you launch
What founders need to get right before launching a business website, from positioning and budget to platform choice, the pages that matter and tracking.
7 online marketing strategy channels to skyrocket your brand awareness
Which marketing channels build brand awareness now? SEO and AI search, content, paid ads, video, email and digital PR, and how to choose the right mix.
Poisoned SERPs, why your rank tracker shows drops that never happened
Google is serving rank trackers fake results pages. Here is how to spot a poisoned SERP, why it is happening and what to check before you panic about a ranking drop.
What is Google's E-E-A-T and why it matters
Google always prefers websites that emphasise quality content and have a strong E-E-A-T strategy. But what is E-E-A-T and why does it matter?