SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
British English or American English: what should your business actually use?
Should your business write in British or American English? An Estonia-based Brit who writes mostly for US clients breaks down what actually decides it.
Why is nobody in defence tech ready for AI search or SEO?
Defence tech funding hit $14.6bn in 2026, but almost no agency serving it is ready for SEO or AI search. Here's the real gap, and what closes it.
Getting cited by AI Overviews: AEO for content teams
Getting cited in AI Overviews isn't the same game as ranking. Here's what AEO research actually says about first paragraphs, YouTube, and AI-written content.
Content marketing for field service & home services SaaS
Field service SaaS is booming, but most of its content still reads like generic B2B copy. Here's what a genuine content programme in this space needs.
The role of SEO content in 2026
Read why SEO content will continue to be of critical importance as we enter 2026 and how you can ensure your writing meets Google’s Helpful Content guidelines.
SEO writing services: how companies can scale SERPs
Discover how the best SEO writing services enhance your content marketing strategy. Boost traffic, leads, engagement and sales—read how we do this at Blu Mint.
How to write SEO articles that rank: A Q&A Guide (+ SEO AI)
Writing SEO articles that rank highly in search engines is both an art and a science. It requires a blend of strategic keyword research, a deep understanding of search intent, and the ability to craft engaging informative content.
The science of writing: Flesch reading ease scores
What is the flesch reading ease score? And why does this matter for writing online content? Learn about how it can improve your writing.
Rise of the full-stack digital writer. What does this mean for writing?
Digital content has changed the way writers write. Several writing disciplines are now merged together, creating the full-stack digital writer. But why?
What is sales copy and conversion copywriting?
Sales copy and conversion copy. Both highly used terms and are part of a copywriters arsenal. But what are they? And is there even a difference?
SEO content writing vs copywriting: Are they different?
The term "SEO content writing" is perhaps a bit of a misnomer. Isn't it just copywriting with keywords added? If there is a difference, does it even matter?
What is Google's E-A-T and why it matters
Google always prefers websites that place a strong emphasis on quality content and have a good E-A-T strategy. But what is E-A-T and why does it matter?