Find out where, why, and how to reach new audiences with dark social media marketing.

We’ve collated all the social media image sizes and social media posting times into one handy guide you should bookmark.

Want to use Facebook Advertising yet don't know how? Want to get to grips with how your ads are delivered? Then read this guide to how Facebook Ads work.

Using colour psychology and their right colour meanings play a pivotal role in how your brand connects and attracts the ideal customers.

How do you skyrocket a brand's awareness? First, you'll need to decide which online marketing strategy channels to use. Here are 7 to consider.

Does social media boost SEO? Social media marketing should be one of the most trusted allies of SEO. Why then, is there so much disagreement?

For many, using LinkedIn for business can be confusing. Yet 93% of marketers rate it as the top social media lead source. Here's 6 ways to do it right.

People are more attracted to brands if their social media accounts look outstanding and professional. But how do you get your Instagram colour palette spot on?

Instagram is the number one image-based social media platform in the world. Your Instagram marketing campaign there has the opportunity of adding much extra value to your brand.

Psychology of colours. The use of colour in marketing, decoration, communication and symbolism is an integral part of human culture.

Once lauded as the social network to watch, Google+ has fallen behind whilst other platforms have dominated. But don't dismiss Google Plus just yet.

Want to get into Instagram and utilise it for your business but don't know how? Read this comprehensive guide to crafting an Instagram Strategy to better build your brand and increase your online sales.

Facebook organic reach is becoming more and more difficult. Yet there are still ways that you can improve your organic posts without paying for ads.

In this blog article I'll take a look at two popular social media scheduling tools MeetEdgar and Buffer and assess their pros and cons.

Does your business have a Pinterest marketing strategy? If not then you can get started and open up a more opportunities with this fast growing platform.