The first steps in optimising your SaaS product photography (or any image on your website) is to first begin with creating stellar photos. After that, the majority of the optimisation process is done behind-the-scenes.
Optimising your photos can give your website the strategic that advantage many SaaS businesses need to crush their competitors. Think about it – the competition is unable to see what or how you are doing, after all, yet you will at least obtain higher search rankings that means:
How much effort do you pay to your SaaS products’ image optimisation? Probably not a lot.
And yet, you should take note.
In January 2018, Google announced that mobile search algorithms would begin to take page loading speeds into account beginning last summer, meaning this algorithm is already in progress.
This is being called the Speed Update.
Moreover, two things critically slow down page loading speeds:
Regarding the latter, the widespread practice that adversely affects image loading time is that of using images that are wider than the content area within the page theme.
If the page is 1200 pixels wide and a webmaster uploads an image that is 2400 pixels wide, then readers will need to load more data than required, unnecessarily increasing the image and page loading times.
Page speed is critical for two key reasons:
Faster page speed = better user experience
Everyone loathes a website that takes forever to load. It can be infuriating, causing users to bounce off the site before the content even downloads.
Alternatively, a website that loads quickly lets the visitor peruses the content with ease. The better the users’ experience, the more probable the user is to remain on the site, consuming more of the website’s content, maybe even making a purchase or signup.
Faster page speed = better Google ranking
As mentioned above, research has demonstrated that Google’s algorithm places a high priority on page speed when its search engine crawlers rank pages in results. Thus, if you wish your website to rank higher in SERPs, you will want to check your page speed.
So then, when it comes time to launch a SaaS business, way too many early-stage companies spend too little time focusing on excellent product photography and branded imagery.
After all, you use your pictures everywhere:
So you know it is crucial. Now let’s see how you can optimize them.
1. Start with good photos
Having great SaaS photography begins with generating the right image.
Your SaaS photography doesn’t have to involve an expensive camera or setup. However, there are a few hacks you can follow to ensure you are beginning with the best possible quality photos.
2. Showcase your products with multiple angles
Look at any successful SaaS, and you will observe that their images are various screenshots or images from multiple angles or views.
SaaS product photography can be used to showcase the best aspects of the software, so it’s essential to include a variety of shots.
Different photos can help showcase various aspects, including using the product, even the team at events, or even job advert pictures.
3. Use white backgrounds and screens for your software
Replacing the background of images with a white background will make sure that you will have consistently great-looking pictures, no matter their order on your website or how you use them across the internet.
White backgrounds are standard on almost every website, and there are a few great reasons for that:
You can use software such as Autoclipping or Pixlr to manually remove the background from images of your product photos to create a white background.
4. Save your images with the correct dimensions
Paying attention to the dimension of your image is crucial:
When your images are sufficiently large enough in dimension, then the same picture can be scaled down to be used in your thumbnails or collection images.
If you don’t have access to software that can resize your images, like Photoshop, don’t worry.
Services like Autoclipping and Canva can help you with basic editing and resizing needs
5. Improve page load speeds by using correct image formats
This article was first written for CallHippo