SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
SEO for enterprise, the strategies that work for large companies
SEO for enterprise explained. How large US companies handle technical SEO at scale, AI search citations, content, links and C-suite reporting.
Does using social media boost SEO?
Google says social signals don't affect rankings. So why do social media and SEO work so well together? Six ways, from backlinks to AI search.
Rise of the full-stack digital writer. What does this mean for writing?
SEO, sales, CRO, content marketing, copywriting and now AI search. Why the best writers consider them all, and how AI has changed the job.
Why SEO copywriting is critical for your online business
The top result wins most of the clicks, buyers decide before they call and AI tools quote the clearest content. Why SEO copywriting matters more than ever.
How to write SEO articles with AI that rank
I published an article written entirely by AI. It ranked, then sank. Here’s how we write SEO articles with AI now, step by step, and what Google says.
How to increase page speed on image-heavy websites
How to make image-heavy websites load faster and pass Google's Core Web Vitals, from formats and compression to fixes for WordPress, Squarespace, Shopify and enterprise sites.
Top-needed SEO optimisation company services
What an SEO company actually does, from on-page, off-page and technical SEO to AI search. Plus how a Blu Mint engagement works, typical pricing and the warning signs of a risky provider.
A quick guide to optimising images for SaaS products
The image types every SaaS website needs, the best format for each and five ways to optimise them for faster pages and better rankings.
SEO content writing vs copywriting: Are they different?
The term "SEO content writing" is perhaps a bit of a misnomer. Isn't it just copywriting with keywords added? If there is a difference, does it even matter?
Why the Google local SEO 3 pack matters to your local business
Google still shows just three businesses on its map results, and 45% of US consumers now ask AI tools for local recommendations too. Here’s how to get into the 3-pack and make sure AI search recommends you.
Digital marketing in the Nordics: How to win buyers in Scandinavia and Finland
How to market to buyers in Sweden, Norway, Denmark and Finland, from language and trust to SEO, LinkedIn and AI search, by a Tallinn-based agency serving the Nordics.
7 online marketing strategy channels to skyrocket your brand awareness
Which marketing channels build brand awareness now? SEO and AI search, content, paid ads, video, email and digital PR, and how to choose the right mix.
Anatomy of a webpage, 12 elements for SEO, AI search and conversion
SEO is about ranking the content of your pages, yet conversion depends on humans being convinced by it. Your webpage anatomy is critical to boosting both.
7 ways to avoid a Google penalty
Receiving a Google penalty can have a devastating impact to your business or website. Kathryn Marr explains 7 ways to avoid falling foul of Google.
Poisoned SERPs, why your rank tracker shows drops that never happened
Google is serving rank trackers fake results pages. Here is how to spot a poisoned SERP, why it is happening and what to check before you panic about a ranking drop.
What is Google's E-E-A-T and why it matters
Google always prefers websites that emphasise quality content and have a strong E-E-A-T strategy. But what is E-E-A-T and why does it matter?
SEO expert – 8 big reasons why you need a good one
Your website looks awesome, you've nailed the premium content. But still you're not getting enough organic traffic. Enter the SEO expert.
Crafting a strong SEO strategy to dominate rankings
An SEO strategy is a roadmap for Search Engine Optimisation activities with definitive steps to dominate rankings from your competitors. But how is it done?
Vienna's family offices, foundations and private banking, marketing in a discretion-first market
What actually earns trust marketing to Vienna's family offices, foundations and private banks, and why loud advertising works against you here.
ChatGPT built its own search index: why Bing visibility isn't a ChatGPT strategy anymore
New research shows ChatGPT runs its own layered search index alongside Google and Bing. Here's what that actually changes for AI search visibility.