Receiving a Google penalty can have a devastating impact to your business or website. Kathryn Marr explains 7 ways to avoid falling foul of Google.

Your website looks awesome, you've nailed the premium content. But still you're not getting enough organic traffic. Enter the SEO expert.

The term "SEO content writing" is perhaps a bit of a misnomer. Isn't it just copywriting with keywords added? If there is a difference, does it even matter?

Does social media boost SEO? Social media marketing should be one of the most trusted allies of SEO. Why then, is there so much disagreement?

Google always prefers websites that place a strong emphasis on quality content and have a good E-A-T strategy. But what is E-A-T and why does it matter?

Whether you're a bricks and mortar business or an online retailer selling locally, appearing in Google's local SEO 3 pack is a must.

SEO is about ranking the content of your pages, yet conversion depends on humans being convinced by it. Your webpage anatomy is critical to boosting both.

The Google SEO update on 1st June 2019 had a huge impact to several high-authority websites. So, what now for SEO experts? Here are 7 lessons we've learned.

AdWords is a great way to reach a new audience and drive customers to your website. But how do you create successful google AdWords campaigns that work?

Blogging for SEO is a basic for most small businesses and solopreneurs, yet it's important that you do it right. Here are 5 key points to remember.

PPC (Pay Per Click) is a powerful internet marketing channel. But how does PPC benefit your business? Here's our top tips on how PPC benefits businesses.

The SEO (Search Engine Optimization) alphabet for beginners is one of the key segments of internet marketing as it vastly improves search engine rankings.

Making a perfect display advertising banner is making your ad stand out and increase its reach. Send a creative message. Be interactive.