SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
British English or American English: what should your business actually use?
Should your business write in British or American English? An Estonia-based Brit who writes mostly for US clients breaks down what actually decides it.
Why is nobody in defence tech ready for AI search or SEO?
Defence tech funding hit $14.6bn in 2026, but almost no agency serving it is ready for SEO or AI search. Here's the real gap, and what closes it.
Getting cited by AI Overviews: AEO for content teams
Getting cited in AI Overviews isn't the same game as ranking. Here's what AEO research actually says about first paragraphs, YouTube, and AI-written content.
Content marketing for field service & home services SaaS
Field service SaaS is booming, but most of its content still reads like generic B2B copy. Here's what a genuine content programme in this space needs.
SEO writing services: how companies can scale SERPs
Discover how the best SEO writing services enhance your content marketing strategy. Boost traffic, leads, engagement and sales—read how we do this at Blu Mint.
The science of writing: Flesch reading ease scores
What is the flesch reading ease score? And why does this matter for writing online content? Learn about how it can improve your writing.
Rise of the full-stack digital writer. What does this mean for writing?
Digital content has changed the way writers write. Several writing disciplines are now merged together, creating the full-stack digital writer. But why?
Why SEO copywriting is critical for your online business
SEO copywriting is a critical part of a strong SEO strategy and can be a bulletproof tactic that can make your website rank higher in search engines.
What is sales copy and conversion copywriting?
Sales copy and conversion copy. Both highly used terms and are part of a copywriters arsenal. But what are they? And is there even a difference?
7 online marketing strategy channels to skyrocket your brand awareness
How do you skyrocket a brand's awareness? First, you'll need to decide which online marketing strategy channels to use. Here are 7 to consider.
SEO content writing vs copywriting: Are they different?
The term "SEO content writing" is perhaps a bit of a misnomer. Isn't it just copywriting with keywords added? If there is a difference, does it even matter?
Why you should stop thinking Google+ is dead
Once lauded as the social network to watch, Google+ has fallen behind whilst other platforms have dominated. But don't dismiss Google Plus just yet.
Top 5 factors you need to create a killer content strategy
A killer content strategy is one of the best strategies online businesses can create. But how do you create a content roadmap to make yours awesome?
Do's and don'ts of blogging for SEO
Blogging for SEO is a basic for most small businesses and solopreneurs, yet it's important that you do it right. Here are 5 key points to remember.
How to create great content without any experience
Content marketing is a method to build your brand's identity in a way that's personable and attractive to a potentially large audience of internet users