SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
Does using social media boost SEO?
Google says social signals don't affect rankings. So why do social media and SEO work so well together? Six ways, from backlinks to AI search.
Pinterest marketing strategy for businesses
Pinterest has 661 million monthly users who come to search, plan and shop. Here's how to build a strategy that gets your business found.
How to create an Instagram strategy for your business
Build an Instagram strategy in six steps, with reach data for Europe, which formats to use, the new hashtag rules and how to measure results.
How do you get your Instagram colour palette spot on?
People are more attracted to brands if their social media accounts look outstanding and professional. But how do you get your Instagram colour palette spot on?
Top banner design tips for captivating visuals
How to design banners people notice, from sizes, placement and hierarchy to animation, colour, file limits and the formats German, Austrian and Swiss publishers use.
How to get Bluesky followers: 11 tips for follower growth
How to get Bluesky followers: 11 tips for follower growth that your brand can use to engage with its customers.
How does Facebook Advertising work?
How Facebook advertising really works, from objectives, targeting and bidding to Advantage+, the Conversions API, typical costs and the mistakes that waste your budget.
Facebook organic reach – how you can improve it without ads
Why is Facebook organic reach so low? What does the two-link limit mean for Pages, and what are nine ways to get more people to see your posts without paying?
Digital marketing in the Nordics: How to win buyers in Scandinavia and Finland
How to market to buyers in Sweden, Norway, Denmark and Finland, from language and trust to SEO, LinkedIn and AI search, by a Tallinn-based agency serving the Nordics.
Why Israeli tech companies need marketing partners who already understand the sector
Why Israeli tech and defencetech companies scaling into the US, EU and Gulf need a marketing partner who already understands the sector, from Blu Mint.
Gulf enterprise marketing, why Arabic-language content is the real differentiator
A recent consulting engagement found no Gulf enterprise providers that combine regional presence with native Arabic capability. Here's what that gap actually means for marketing.
E-commerce PPC, why Google and social ads need to work together
E-commerce PPC isn't one channel. Here's how Google Shopping, Performance Max and social advertising actually work together, for B2C and B2B stores alike.
Is Google+ dead? What happened, and what can brands learn
Google+ closed on 2nd April 2019. Here's what went wrong, what survived and what its story teaches brands that rely on one social platform.
Boost your business’s online presence with these social media business tips
Discover how our social media business tips can improve your online presence for your business.
From boring to brilliant: your guide to writing long-form & helpful content for SEO
Long-form and helpful SEO content educates and informs a target audience is a great way for brands to distinguish themselves from the competition whilst boosting SEO rankings.
What is 'dark social' media marketing?
Find out where, why, and how to reach new audiences with dark social media marketing.
Why combining SEO & UX is a winning formula for website performance
SEO and UX have a lot in common. They serve the same goal: To optimise the experience for search engines and your users. Read how!
Maximising your reach: the insiders guide to social media image sizes and posting times
We’ve collated all the social media image sizes and social media posting times into one handy guide you should bookmark.
Are you unlocking new SEO opportunities for your business?
Featured snippets, E-E-A-T, and People Also Ask (PAA) are a few SEO opportunities businesses can take to rank better online. Read how.
Google takes video SEO seriously, and so should you
Video SEO optimises web traffic for your video content on search engines like Google, Bing, and Yandex. How to rank with video SEO?