If you run an online business, no doubt you've heard about 'web copy' and 'web content'. But what are the differences? And how do you use them?

Digital content has changed the way writers write. Several writing disciplines are now merged together, creating the full-stack digital writer. But why?

How do you attract more clients to your business? A simple tactic is utilising the power of email marketing. Here are 7 killer emails to do it right.

SEO copywriting is a critical part of a strong SEO strategy and can be a bulletproof tactic that can make your website rank higher in search engines.

SEO-SEM marketing. Is there even a difference between the two? Although used together there are several differences you need to be aware of.

Sales copy and conversion copy. Both highly used terms and are part of a copywriters arsenal. But what are they? And is there even a difference?

Receiving a Google penalty can have a devastating impact to your business or website. Kathryn Marr explains 7 ways to avoid falling foul of Google.

All online businesses need to increase sales conversions, yet very few realise the importance that products images play in aiding a higher conversion rate.

Using colour psychology and their right colour meanings play a pivotal role in how your brand connects and attracts the ideal customers.

How do you skyrocket a brand's awareness? First, you'll need to decide which online marketing strategy channels to use. Here are 7 to consider.

Your website looks awesome, you've nailed the premium content. But still you're not getting enough organic traffic. Enter the SEO expert.

The term "SEO content writing" is perhaps a bit of a misnomer. Isn't it just copywriting with keywords added? If there is a difference, does it even matter?

Does social media boost SEO? Social media marketing should be one of the most trusted allies of SEO. Why then, is there so much disagreement?

E-commerce sales are increasing year on year. There is no better time to start an online store and create an e-commerce website.

Avoiding your devices becoming hacked requires the use of long, strong and secure passwords. If devices are compromised, hackers cause untold misery.