SEO, AI Search, Content & Growth Marketing
Advice and insight for growing businesses
Scaling your marketing function? Expanding into new markets? Trying to work out what actually moves the needle in AI-driven search? The Blu Mint blog covers the SEO, content and growth marketing questions that come up as businesses move from scale-up to enterprise.
Why is nobody in defence tech ready for AI search or SEO?
Defence tech funding hit $14.6bn in 2026, but almost no agency serving it is ready for SEO or AI search. Here's the real gap, and what closes it.
Getting cited by AI Overviews: AEO for content teams
Getting cited in AI Overviews isn't the same game as ranking. Here's what AEO research actually says about first paragraphs, YouTube, and AI-written content.
Search marketing experts for brands
Looking for search marketing experts? Learn how SEO, PPC and SEM strategies drive growth for brands and deliver measurable results.
Using a content distribution strategy to increase online engagement
Content distribution success lies in achieving the right mix of channels as part of a wider content distribution strategy. Read our guide.
Multilingual SEO: How to build, structure & scale global websites
Build and scale multilingual SEO websites correctly. Learn URL structures, hreflang, localisation strategy and how to rank across 40+ languages.
The AI search playbook: lessons from BrightonSEO San Diego
With 58% of searches ending without a click and AI traffic converting at 8.7%, the search landscape has shifted. Discover what BrightonSEO San Diego revealed about succeeding in AI search.
How Generative Engine Optimisation (GEO) is rewriting SEO tactics
Traditional SEO was built on links; GEO is built on language. A new paradigm is emerging, one driven not by page rank, but by AI models.
SEO brand visibility in LLMs
Discover how to enhance your brand's visibility in LLMs like ChatGPT, Perplexity, Claude, Copilot, and Gemini by understanding the types of LLMs, their answer generation methods, and how to get mentioned.
12 marketing strategy hacks to get your business noticed
Getting your marketing right can help your business get noticed and stand out from the rest, read our 12 marketing hacks and watch your business grow...
Top-needed SEO optimisation company services
A search engine optimisation company services will improve your website’s search engine rankings. Partnering with experts can increase traffic, enhance visibility, and boost conversions. This article outlines the benefits of hiring an SEO company and the essential services they provide.
SEO for Enterprise: Top strategies to consider
Investing in an enterprise SEO solution is crucial to manage the complexities of large-scale websites. This article will explore strategies and tools designed specifically to meet the needs of large organisations.
How to write SEO articles that rank: A Q&A Guide (+ SEO AI)
Writing SEO articles that rank highly in search engines is both an art and a science. It requires a blend of strategic keyword research, a deep understanding of search intent, and the ability to craft engaging informative content.
Web copy and web content – what's the difference?
If you run an online business, no doubt you've heard about 'web copy' and 'web content'. But what are the differences? And how do you use them?
Why SEO copywriting is critical for your online business
SEO copywriting is a critical part of a strong SEO strategy and can be a bulletproof tactic that can make your website rank higher in search engines.
SEO & SEM marketing – what’s the difference?
SEO-SEM marketing. Is there even a difference between the two? Although used together there are several differences you need to be aware of.
What is Google's E-A-T and why it matters
Google always prefers websites that place a strong emphasis on quality content and have a good E-A-T strategy. But what is E-A-T and why does it matter?
What now for SEO? 7 lessons we've learned since the Google SEO update
The Google SEO update on 1st June 2019 had a huge impact to several high-authority websites. So, what now for SEO experts? Here are 7 lessons we've learned.