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“The best word shakers were the ones who understood the true power of words. They were the ones who could climb the highest.” – Markus Zusak
In 2018, SEO experts suggest focussing on many aspects, including mobile optimisation for mobile-first indexing, user experience signals, voice search, structured data, link building, user intent, local SEO and of course, high-quality SEO copywriting.
All of these little tactics are very useful in SEO marketing. If you own an online business, creating a strategy that increases your possibilities of ranking higher on Google and other search engines eventually helps your business grow. In this article, I will explain why SEO copywriting has a vital role to play in the journey of achieving your big goal.
If you are new to SEO copywriting, you probably think it is similar to traditional copywriting. The processes are alike, but SEO copywriting is more about using search engine friendly keywords.
As easy as this sounds, SEO copywriting is much more complex.
Adding topic related phrases to random parts of the text does not give you immediate results. Search engines are being continuously advanced these days, making it challenging to find bulletproof SEO marketing solutions. Nowadays, to make your website rank higher in search engines like Google and Bing, their crawlers now have to “filter it”.
Higher ranked content is due to the higher quality of writing.
Excellent SEO copy is well-written with just a few repetitions and the right number of keywords. The specific keywords related to the topic are subtle in the text as if they are hidden. Good quality copy is also accessible to readers as readability has genuinely become essential in any text copy. Not to mention a logical structure and a perfect balance between informing, entertaining and convincing the audience.
So, why is it essential to invest in SEO copywriting?
As said, the aim is to rank as high as possible in search engines, so that your website will become more visible. It is important to become one of the first in search engine results pages (SERPS) because when people search for specific products or services by typing related keywords to Google or other search engines, they mostly click on the top result.
Why is that?
Well, because first page results are usually considered to have the best association and suitability with the inserted keywords. The number of pages and total results is still shown, but if searchers are looking for something specific, people tend to remain on the first page.
To compete with other online businesses, your final destination should always be the number one spot. Not the second or the third (although this is still good), you should aim for the first position if you wish to see a bigger difference.
If you are familiar with SEO, you are probably aware that ranking first means you have an average share of 32.5% of the traffic and being second gives you almost a half less – 17.6%. Third-ranking gets you only 11.4% of the traffic.
Being on the first page gets you some activity, but it is not nearly enough to be beneficial for your website. SEO copywriting increases your website´s accessibility, and as a result, you have more traffic on your site and more people reading, sharing and getting inspired by your content.
While focusing on the big picture, you must not forget about the importance of the viewers.
You want your viewers to trust your website and your brand in general. According to SMB (Microsoft´s Small and Medium Business Blog), 82% of B2B buyers want to know more about the business before purchasing.
The information they receive can have a positive effect and convince them to make the transaction, but it can also be the opposite. That means it is crucial to have good reputation whatever your expertise is.
SEO copywriting makes your website more trustworthy and professional. Quality attracts the audience and adds authority to your business. If you are new in the field, providing informative, well-written content is an eye-catcher.
SEO copywriting gives your business the opportunity not only to be easily accessible but also engage the readers and inform them. The outcome of a good quality SEO copywriting is a solid audience and valuable content. You cannot go wrong with that.
Creating an effective online marketing strategy can be quite expensive, and if you have a small business, some money saving tips are always helpful. Before you hire someone to manage your online marketing, think how much can you can do yourself?
Sure, no one expects you to know the latest advertising tricks without any previous experience, but maybe you are capable of writing decent copy and content on your own. You can start by managing your social media accounts and learn about SEO copywriting to begin your blog.
Frankly, with little skill and knowledge, SEO copywriting can become overwhelming.
Researching copy to write can typically take a lot more time than expected and at least a 1,500-word blog post can be weary to write. Consider hiring a professional for the job, someone who enjoys writing and has talent at producing finished articles and copy to a deadline.
Another important point to note is that skilled SEO copywriters target focus audiences much better. Focusing on your customers is essential, and good SEO copywriters approach different target demographics more effectively – ‘writing for the reader.’ There is little point writing technical and jargon heavy copy if your audience is those have limited knowledge of technical terms.
SEO copywriting helps you to outline your brand’s identity, the values it represents, and possibly the lifestyle you are selling. Professional SEO copywriters write original content within a clear content strategy.
This is the essence of good SEO copywriting.
Last but not least, you should not underestimate the power of words.
Don’t get me wrong, in online marketing; it is the complete image of your business that matters.
First, your website should be aesthetically pleasing, as it is one of the aspects of ranking high in search engines. A good quality website also has a logical structure and a simple navigation system, which is convenient and not confusing to visitors. Then of course, mobile optimisation, as mobile browsing is becoming more and more vital in online browsing.
Nevertheless, you sell your business with your words.
So, make sure your content is serving the right purposes by attracting possible customers with no apparent effort and sending out the brand signals you want it to represent.
These are merely a few reasons why SEO copywriting is necessary for your online business. To fully understand the importance of good quality SEO copywriting, you need to see the results for yourself. These results do not happen overnight but investing in content and copy will no doubt be a sound investment for your online business.
Just ensure you find a good SEO copywriter!